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AssurantSustained growth

assurant.com shows sustained growth with 3 consecutive months of increases, up 17% overall to 1M.

What happened

Minimal AI traffic at 0.4% (~5,014 visits). Top: chatgpt.com (54%), gemini.google.com (46%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,224,194
Month over month
+1.7%
3-month change
+16.7%
Global rank
38,830
Top country
US (78%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
10,025
Category rank
127
Change, 3 months
+16.7%
Change, month over month
+1.7%
Digital health score
81

Details

Measured month
Jun 2026
Category
finance/insurance
Mail visits
111,402
Traffic band
Established
Direct visits
643,926
Search visits
200,768
Small website
No
Snapshot date
Jun 1, 2026
Social visits
31,829
Website title
About Our Customer Reviews | Assurant
Brand strength
Strong
Referral visits
228,924
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~5,014 visits). Top: chatgpt.com (54%), gemini.google.com (46%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
A leading global protection company that safeguards and services connected devices, homes, and automobiles in collaboration with the world’s top brands.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6548727b-c89f-467d-992f-890ff9664827 returns this record as JSON. POST /v1/companies/enrich returns every signal for assurant.com.

{
  "signal_id": "6548727b-c89f-467d-992f-890ff9664827",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-07-16T05:49:44.72+00:00",
  "company": {
    "name": "Assurant",
    "domain": "assurant.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "assurant.com shows sustained growth with 3 consecutive months of increases, up 17% overall to 1M.",
    "traffic": {
      "2026-04-01": 1049197,
      "2026-05-01": 1203453,
      "2026-06-01": 1224194
    },
    "category": "finance/insurance",
    "relevance": 4.8,
    "ai_traffic": {
      "total_visits": 5014,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 53.658
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 46.342
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.328,
      "pages_per_visit": 4.489,
      "avg_visit_duration_seconds": 320
    },
    "global_rank": 38830,
    "mail_visits": 111402,
    "country_rank": 10025,
    "top_keywords": [
      {
        "cpc": 4.27,
        "name": "assurant",
        "volume": 79760,
        "estimated_value": 74070
      },
      {
        "cpc": 0.59,
        "name": "assurant login",
        "volume": 11120,
        "estimated_value": 7020
      },
      {
        "cpc": 5.61,
        "name": "assurant insurance",
        "volume": 5180,
        "estimated_value": 6280
      },
      {
        "cpc": 1.14,
        "name": "assurant careers",
        "volume": 2180,
        "estimated_value": 3670
      },
      {
        "cpc": 3.64,
        "name": "assurant solutions",
        "volume": 1280,
        "estimated_value": 1690
      }
    ],
    "traffic_band": "established",
    "category_rank": 127,
    "direct_visits": 643926,
    "search_visits": 200768,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 31829,
    "top_countries": {
      "AR": 0.013,
      "BR": 0.037,
      "CA": 0.038,
      "MX": 0.084,
      "US": 0.781
    },
    "website_title": "About Our Customer Reviews | Assurant",
    "brand_strength": "strong",
    "change_3mo_pct": 16.7,
    "change_mom_pct": 1.7,
    "referral_visits": 228924,
    "traffic_sources": {
      "mail": 0.091,
      "paid": 0,
      "direct": 0.526,
      "search": 0.164,
      "social": 0.026,
      "referral": 0.187
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~5,014 visits). Top: chatgpt.com (54%), gemini.google.com (46%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "A leading global protection company that safeguards and services connected devices, homes, and automobiles in collaboration with the world’s top brands.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 53% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 81: Engagement 89/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~31,829 visits).",
    "engagement_quality_score": 89,
    "geo_concentration_detail": "Highly concentrated traffic: US (78%), MX (8%), CA (4%).",
    "referral_strength_detail": "Strong referral strength at 19% of traffic (~228,924 visits).",
    "search_dependency_detail": "Low search dependency at 16% of total traffic.",
    "engagement_quality_detail": "High engagement (89/100) with 33% bounce rate, 4.5 pages per visit, and 320-second average duration."
  }
}

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