AT&T Extends Partnership with Dallas Cowboys
Article excerpt
The US telecommunications group AT&T is expanding its service offerings for millions of existing customers and securing a long-term presence in the sports and entertainment sector. In addition to new supplementary offers in the healthcare sector, the company extended its existing partnership with the American football team Dallas Cowboys for AT&T Stadium last Friday. On the stock market, the stock gained 1.5 percent today to 16.96 USD. At the heart of the latest customer retention measures is an exclusive cooperation with the telemedicine provider LifeMD, which AT&T introduced on September 15. Under this agreement, eligible mobile and fiber optic customers of the group receive a free LifeMD membership, whose annual value is estimated at $228. According to the company, over 100 million customers are entitled to this service, which includes virtual access to medical care and pharmacy services, among other things. In parallel, the group remains present in the sports sector. The agreement with the Dallas Cowboys announced on Friday stipulates that AT&T will continue to operate and develop the technical infrastructure and stadium network of the venue. This allows the telecommunications giant to continue using major events as a showcase for the performance of its own network capacities. These initiatives are flanked by sales promotions around new hardware generations. Already on...
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Effective September 8, Fazal F. Merchant was elected to AT&T's Board of Directors.
