Atlassian is strategically targeting non-technical business teams like HR, finance, and marketing, which now constitute over half of its user base.
Filing excerpt
Our apps are designed to help all teams work better together...from technical development teams to business functions such as HR, finance, marketing, and legal.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Vendors
Competitors
sec-10kmarketExpansionGet every 10-K signal for Atlassian and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f89a1c9b-ebea-4387-a080-fc78f23c3feb returns this record as JSON. POST /v1/companies/enrich returns every signal for atlassian.com.
{
"signal_id": "f89a1c9b-ebea-4387-a080-fc78f23c3feb",
"signal_type": "sec-10k",
"signal_subtype": "marketExpansion",
"detected_at": "2026-08-18T07:04:26.473+00:00",
"company": {
"name": "Atlassian",
"domain": "atlassian.com"
},
"data": {
"detail": "Atlassian is strategically targeting non-technical business teams like HR, finance, and marketing, which now constitute over half of its user base. This expansion requires adapting products and go-to-market strategies for new personas, creating opportunities for vendors with expertise in business process automation and integrations with corporate systems.",
"metrics": {
"pct": 0.5,
"pct_context": "of users across core apps belonging to business teams"
},
"summary": "Atlassian expands beyond developers, with over 50% of users now on business teams.",
"excerpts": "Our apps are designed to help all teams work better together...from technical development teams to business functions such as HR, finance, marketing, and legal.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1650372/000165037226000036/team-20260630.htm",
"filing_date": "2026-08-14",
"filing_year": 2026,
"fiscal_year_end": "06/30",
"sales_relevance": "Scaling infrastructure needed",
"signal_category": "market",
"vendors_mentioned": [
"Anthropic",
"Cursor",
"Dropbox",
"OpenAI",
"Workday",
"Zoom"
],
"competitors_mentioned": [
"Microsoft",
"Salesforce"
],
"technologies_mentioned": [
"Cloud"
]
}
}
curl https://signals.autobound.ai/v1/signals/f89a1c9b-ebea-4387-a080-fc78f23c3feb \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"atlassian.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.