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AutomatticTraffic snapshot

automattic.com received 407K monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.5% (~10,327 visits). Top: chatgpt.com (94%), gemini.google.com (3%), claude.ai (2%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
406,689
Month over month
-2.6%
3-month change
-9.7%
Global rank
110,933
Top country
US (35%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
58,337
Category rank
1,283
Change, 3 months
-9.7%
Change, month over month
-2.6%
Digital health score
63

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
4,474
Traffic band
Developing
Direct visits
204,158
Search visits
106,553
Small website
No
Snapshot date
Aug 1, 2026
Social visits
24,401
Website title
Spaces
Brand strength
Strong
Referral visits
48,803
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.5% (~10,327 visits). Top: chatgpt.com (94%), gemini.google.com (3%), claude.ai (2%), perplexity.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Brand keyword ratio
4/5
Website description
Distributed, not remote Work where it works for you. Turn Slack handles into actual conversations with Automatticians and friends - in spaces designed for coworking, events, and meetups. Two places t…
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 50% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 63: Engagement 44/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 25/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/38c0c84b-2daf-4527-a37f-3cd0ed914721 returns this record as JSON. POST /v1/companies/enrich returns every signal for automattic.com.

{
  "signal_id": "38c0c84b-2daf-4527-a37f-3cd0ed914721",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:18.978+00:00",
  "company": {
    "name": "Automattic",
    "domain": "automattic.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "automattic.com received 407K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 450142,
      "2026-07-01": 417475,
      "2026-08-01": 406689
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 6.2,
    "ai_traffic": {
      "total_visits": 10327,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 94.167
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 3.173
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.517
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.025
    },
    "engagement": {
      "bounce_rate": 0.463,
      "pages_per_visit": 3.15,
      "avg_visit_duration_seconds": 68
    },
    "global_rank": 110933,
    "mail_visits": 4474,
    "country_rank": 58337,
    "top_keywords": [
      {
        "cpc": 2.09,
        "name": "automattic",
        "volume": 19760,
        "estimated_value": 26910
      },
      {
        "cpc": 1.81,
        "name": "automattic careers",
        "volume": 6480,
        "estimated_value": 8510
      },
      {
        "cpc": 1.35,
        "name": "automatic",
        "volume": 24390,
        "estimated_value": 3940
      },
      {
        "cpc": 2.47,
        "name": "automattic jobs",
        "volume": 2470,
        "estimated_value": 2680
      },
      {
        "name": "automattic inc.",
        "volume": 1700,
        "estimated_value": 1910
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1283,
    "direct_visits": 204158,
    "search_visits": 106553,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 24401,
    "top_countries": {
      "BR": 0.032,
      "GB": 0.031,
      "IN": 0.24,
      "NG": 0.058,
      "US": 0.353
    },
    "website_title": "Spaces",
    "brand_strength": "strong",
    "change_3mo_pct": -9.7,
    "change_mom_pct": -2.6,
    "referral_visits": 48803,
    "traffic_sources": {
      "mail": 0.011,
      "paid": 0,
      "direct": 0.502,
      "search": 0.262,
      "social": 0.06,
      "referral": 0.12
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.5% (~10,327 visits). Top: chatgpt.com (94%), gemini.google.com (3%), claude.ai (2%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Distributed, not remote Work where it works for you. Turn Slack handles into actual conversations with Automatticians and friends - in spaces designed for coworking, events, and meetups. Two places t…",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 63,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 50% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 63: Engagement 44/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 25/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~24,401 visits).",
    "engagement_quality_score": 44,
    "geo_concentration_detail": "Moderately concentrated traffic: US (35%), IN (24%), NG (6%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~48,803 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (44/100) with 46% bounce rate, 3.2 pages per visit, and 68-second average duration."
  }
}

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