Back Market and Google Launch ChromeOS Flex USB Pilot to Keep Existing Laptops in Use Longer

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  "detected_at": "2026-03-04T08:15:00+00:00",
  "company": {
    "name": "Back Market",
    "domain": "backmarket.com"
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    "url": "https://www.prnewswire.com/news-releases/back-market-and-google-launch-chromeos-flex-usb-pilot-to-keep-existing-laptops-in-use-longer-302703227.html",
    "title": "Back Market and Google Launch ChromeOS Flex USB Pilot to Keep Existing Laptops in Use Longer",
    "excerpt": "Back Market and Google launch ChromeOS Flex USB pilot to keep existing laptops in use longer.\n\nMar 04, 2026, 03:15 ET\n\nA partnership-driven program offering a practical, accessible way to extend device life and reduce e-waste\n\nPARIS, March 4, 2026 /PRNewswire/ - Back Market, a leading marketplace for premium refurbished technology, today announced a partnership with Google to expand access to ChromeOS Flex through a limited USB pilot program designed to help compatible older laptops stay secure, fast, and useful for years.\n\nThe idea is simple: many devices still function well; they just need the right software to stay secure and relevant.\n\nThrough this initial partnership, Back Market will offer ChromeOS Flex USB keys, giving sellers, buyers, schools, and small businesses a straightforward way to install a secure, cloud-first operating system on compatible laptops. The initial pilot will be limited in scale and focused on learning how to make device extension more accessible for everyday users.\n\n\"Extending the life of existing technology is one of the most immediate ways to reduce e-waste,\" said Thibaud Hug de Larauze, CEO and co-founder of Back Market. \"When companies like Google collaborate on practical solutions, it reflects that innovation doesn't have to mean constant replacement, it can also mean making what we already have work better and longer.\"\n\nChromeOS Flex is a...",
    "summary": "Back Market partnered with Google on Mar 4th '26.",
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    "found_at": "2026-03-04T08:15:00Z",
    "location": "Paris, France, Western Europe, Europe",
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    "image_url": "https://mma.prnewswire.com/media/2925348/Back_Market_and_Google_Launch_ChromeOS_Flex_USB_Pilot.jpg?p=facebook",
    "confidence": 1,
    "published_at": "2026-03-04T08:15:00Z",
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        "region": "Western Europe",
        "country": "France",
        "continent": "Europe",
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    "effective_date": "2026-03-04",
    "article_sentence": "PARIS, March 4, 2026 /PRNewswire/ - Back Market, a leading marketplace for premium refurbished technology, today announced a partnership with Google to expand access to ChromeOS Flex through a limited USB pilot program designed to help compatible older laptops stay secure, fast, and useful for years."
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