Bain & Company appoints Aaron Cheris to lead global Retail practice
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Bain & Company appoints Aaron Cheris to lead global Retail practice. News provided by. BOSTON, Jan. 5, 2026 /PRNewswire/ - Bain & Company today announced the appointment of Aaron Cheris as global head of its Retail practice. The move underscores the firm's commitment to helping retailers navigate rapid industry change driven by emerging technologies and shifting consumer behaviors. As advancements in Generative AI and Agentic AI redefine the customer journey and retail economics, Bain's clients around the globe are seeking new ways remain competitive amid accelerating disruption. As Global Head of Retail, Aaron will spearhead the firm's efforts to help retail leaders leverage AI solutions to adapt to industry changes and drive measurable growth. "Aaron is an inspirational client leader with a finger on the pulse of AI innovation," said Laura Miles, Bain & Company's chief client officer and global head of industries. "His global mindset and wealth of experience across retail subsectors are invaluable to our mission of advising retail clients on delivering transformative technology solutions at scale. Under Aaron's leadership, the Retail practice will continue to guide clients through industry disruption from AI while maintaining a full-potential mindset." In his new role, Aaron will advance the firm's use of proprietary analytics, software platforms, and deep customer...
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