US holiday retail sales set to outpace last year's seasonal growth performance to exceed $1 trillion for the first time--Bain & Company forecasts

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    "url": "https://www.prnewswire.com/news-releases/us-holiday-retail-sales-set-to-outpace-last-years-seasonal-growth-performance-to-exceed-1-trillion-for-the-first-timebain--company-forecasts-302868926.html",
    "title": "US holiday retail sales set to outpace last year's seasonal growth performance to exceed $1 trillion for the first time--Bain & Company forecasts",
    "excerpt": "NEW YORK , Sept. 3, 2026 /PRNewswire/ -- US retail sales over the upcoming November-December holiday shopping season, crucial for retailers' trading, are poised to set a new record this year and top $1 trillion for the first time, Bain & Company forecasts today. The new all-time high for holiday sales is expected to be driven by 4.5% year-on-year (YoY) growth in nominal terms – well ahead of a 3.5% YoY rise recorded in the 2025 holiday season, Bain projects in its annual US retail holiday forecast . But Bain also tempers the upbeat view of the holiday outlook for retailers, noting that more than half of the nominal sales growth will come from higher inflation as this pushes up prices for consumers in malls, shops and online. In-store sales drive 70% of the holiday season, most new growth coming from nonstore sales The strongest sales growth in the holiday period is expected to come from a further jump in online buying, Bain forecasts based on findings from its Consumer Lab's survey of more than 1,100 consumers. Today's analysis projects that nonstore retail sales will grow 9% YoY, accelerating compared with last year and generating 60% of overall sales growth, up from 50% last year. Alongside, growth in in-store sales is expected by Bain to remain in line with last year, at 2.5% YoY, with the strongest performance predicted to come from the clothing and accessories segment, as...",
    "product": "US retail holiday forecast",
    "summary": "Bain & Company has released its annual US retail holiday forecast, predicting that US retail sales during the November-December holiday season will grow 4.5% year-on-year and exceed $1 trillion for the first time.",
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    "published_at": "2026-09-03T11:15:00Z",
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