What changed on the page
The page added “Customers Stories,” “Innovation,” and “Talent & Culture” to the story taxonomy, while removing the prior “Customers Stories” and “Innovation” labels.
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingShiftGet every website changes signal for Ball Corporation and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ball Corporation this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/32d532af-acdc-56ea-8e83-aa101b2b8168 returns this record as JSON. POST /v1/companies/enrich returns every signal for ball.com.
{
"signal_id": "32d532af-acdc-56ea-8e83-aa101b2b8168",
"signal_type": "website-intelligence",
"signal_subtype": "marketingShift",
"detected_at": "2026-07-09T00:00:00+00:00",
"company": {
"name": "Ball Corporation",
"domain": "ball.com"
},
"data": {
"summary": "Ball expanded its customer-story taxonomy to emphasize business, customers stories, innovation, and talent and culture.",
"evidence": "The page added “Customers Stories,” “Innovation,” and “Talent & Culture” to the story taxonomy, while removing the prior “Customers Stories” and “Innovation” labels.",
"relevance": 0.58,
"source_url": "https://www.ball.com/our-company/ball-stories",
"impact_rationale": "This is primarily a content and audience-organization change, but it suggests Ball is using customer outcomes and innovation as stronger proof points for business and sustainability messaging."
}
}
curl https://signals.autobound.ai/v1/signals/32d532af-acdc-56ea-8e83-aa101b2b8168 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ball.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.