Best Buy launches new gaming hub ahead of 'Zelda' and 'Grand Theft Auto VI'

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  "detected_at": "2026-10-20T11:00:01+00:00",
  "company": {
    "name": "Best Buy",
    "domain": "bestbuy.com"
  },
  "data": {
    "url": "https://www.cnbc.com/2026/10/20/best-buy-gamers-beta-ign.html",
    "title": "Best Buy launches new gaming hub ahead of 'Zelda' and 'Grand Theft Auto VI'",
    "excerpt": "In this article Best Buy is tapping further into a growing customer cohort: gamers. Chief Revenue Officer Patrick McGinnis told CNBC exclusively that the electronics retailer is launching a new experience Tuesday for customers featuring gaming content, new technology and special offers, among other features. The online destination is called Best Buy Gamers and is launching in a beta version. \"Gamers are a customer that are really like no other in terms of their passion for not just the tech, the titles, but also how they want to work with each other as a community,\" McGinnis said. \"So for us, being relevant for that customer wherever and whenever they want to interact with the thing that they love is really important.\" Best Buy says tens of millions of gamers shop at the retailer each year, including trying out games in the store and seeking advice from in-store experts. The new gaming experience, created in partnership with video game website IGN, will offer members gaming articles and reviews, live Best Buy event updates for launches and deals on new technology. The announcement comes ahead of some of the biggest launches in gaming this year, including the Nov. 5 release of \"The Legend of Zelda: Ocarina of Time,\" a remake from Nintendo , and the Nov. 19 launch of Take-Two Interactive 's highly anticipated \"Grand Theft Auto VI.\" McGinnis said the timing of the rollout is...",
    "summary": "Best Buy partnered with video game website IGN to create its new gaming experience platform.",
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    "image_url": "https://image.cnbcfm.com/api/v1/image/108355402-1787861328631-gettyimages-2292342508-_75a8414_vrgulcfu.jpeg?v=1792441384&w=1920&h=1080",
    "confidence": 0.9,
    "published_at": "2026-10-20T11:00:01Z",
    "article_sentence": "The new gaming experience, created in partnership with video game website IGN, will offer members gaming articles and reviews, live Best Buy event updates for launches and deals on new technology.",
    "related_company_name": "IGN",
    "related_company_domain": "ign.com"
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