Birkenstock production network capacity expansion on track to meet 2027 target
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The footwear maker's plans include enlarging and refitting plants in Germany while also extending a factory in Portugal. Birkenstock outlined plans in March 2024 to double production capacity over three years while keeping nearly all production in-house across seven German factories and the component plant in Portugal. "We are resilient to supply chain risks and shocks," Jakub Nachtigall, VP of operational excellence, said in January, referring to the manufacturing network. "We are resilient to, also, changes in customer demand." The plans also called for consolidating the company's warehouse footprint into fewer, larger facilities to scale direct shipments to stores in Europe, the Americas and eventually the Asia-Pacific region, Nachtigall said in January. The company was also seeking an APAC regional hub to replenish new stores. Manufacturers across several sectors have recently moved to bolster manufacturing and distribution networks. Heavy equipment maker Deere & Co. said in January it plans to open an Indiana distribution center and a North Carolina manufacturing campus within a year, while furniture maker La-Z-Boy nears completion of the Midwest and Eastern hubs of a multiyear distribution overhaul.
