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BirkenstockPartnership

Birkenstock Teams Up With Cole Bennett for New Boston Collab

What happened

Birkenstock has partnered with filmmaker and creative director Cole Bennett for his first footwear collaboration with the brand, a new version of the Boston clog.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Heads up: the Birkenstock Boston is turning 50, and it's celebrating with a little assist from Cole Bennett! The filmmaker, creative director and record exec has teamed up with Birkenstock for his first footwear collaboration with the brand, building on a relationship that began almost a decade ago. Bennett first appeared in Birkenstock's "Birkenstories" series in 2018, having already become a regular wearer of the brand. For the colab, Bennett has taken the classic clog and given it a more premium finish, using off-white wool felt across the upper and a soft microfiber lining. A custom crescent moon buckle in antique dark copper adds another standout detail, while the textured felt changes in length, density and tone across the model. The effect is designed to reflect ideas of movement, imagination and change. Reflecting on the project, Bennett said: "Working with Birkenstock has been a dream of mine for over ten years. I honestly get starstruck every time we hop on a Zoom meeting. Collaborating with this company resembles manifestation and fearless adventure. To represent that in the shoe, I wanted to create something immersive. Something that tells its own story. I encourage every- one to trim the wool to their liking, making these shoes their very own. Be careful with them if you wish, but the off-white color is my way of encouraging people to get them a little dirty...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

More partnership signals at other companies

The full record

From the Signal API record

People

  • Cole BennettNamed in the story

Extraction

Confidence
90%
Detected
Sep 29, 2026
signal_type
news
signal_subtype
partners_with

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This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e1083df6-5ca8-cefa-2c89-25d82f30cf98 returns this record as JSON. POST /v1/companies/enrich returns every signal for birkenstock.com.

{
  "signal_id": "e1083df6-5ca8-cefa-2c89-25d82f30cf98",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-29T10:14:39+00:00",
  "company": {
    "name": "Birkenstock",
    "domain": "birkenstock.com"
  },
  "data": {
    "url": "https://pausemag.co.uk/2026/09/birkenstock-teams-up-with-cole-bennett-for-new-boston-collab/",
    "title": "Birkenstock Teams Up With Cole Bennett for New Boston Collab - PAUSE Online",
    "contact": "Cole Bennett",
    "excerpt": "Heads up: the Birkenstock Boston is turning 50, and it’s celebrating with a little assist from Cole Bennett! The filmmaker, creative director and record exec has teamed up with Birkenstock for his first footwear collaboration with the brand, building on a relationship that began almost a decade ago. Bennett first appeared in Birkenstock’s “Birkenstories” series in 2018, having already become a regular wearer of the brand. For the colab, Bennett has taken the classic clog and given it a more premium finish, using off-white wool felt across the upper and a soft microfiber lining. A custom crescent moon buckle in antique dark copper adds another standout detail, while the textured felt changes in length, density and tone across the model. The effect is designed to reflect ideas of movement, imagination and change. Reflecting on the project, Bennett said: “Working with Birkenstock has been a dream of mine for over ten years. I honestly get starstruck every time we hop on a Zoom meeting. Collaborating with this company resembles manifestation and fearless adventure. To represent that in the shoe, I wanted to create something immersive. Something that tells its own story. I encourage every- one to trim the wool to their liking, making these shoes their very own. Be careful with them if you wish, but the off-white color is my way of encouraging people to get them a little dirty. Give...",
    "summary": "Birkenstock has partnered with filmmaker and creative director Cole Bennett for his first footwear collaboration with the brand, a new version of the Boston clog.",
    "planning": true,
    "image_url": "https://pausemag.co.uk/wp-content/uploads/2026/09/bk-cole-campaign-press-lores1.jpg",
    "confidence": 0.9,
    "published_at": "2026-09-29T10:14:39Z",
    "article_sentence": "The filmmaker, creative director and record exec has teamed up with Birkenstock for his first footwear collaboration with the brand, building on a relationship that began almost a decade ago."
  }
}

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