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BitSightSustained decline

bitsight.com shows sustained decline with 3 consecutive months of decreases, down 27% overall to 153K.

What happened

Minimal AI traffic at 0.3% (~470 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
152,993
Month over month
-13%
3-month change
-26.9%
Global rank
291,163
Top country
US (15%)
Trend
Consecutive decline

More from BitSight

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The full record

From the Signal API record

Numbers

Country rank
422,018
Category rank
971
Change, 3 months
-26.9%
Change, month over month
-13%
Digital health score
47

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/computer_security
Mail visits
1,377
Traffic band
Developing
Direct visits
36,718
Search visits
86,747
Small website
No
Snapshot date
Aug 1, 2026
Social visits
3,825
Website title
Resources | Bitsight
Brand strength
Moderate
Referral visits
19,277
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~470 visits). Top: chatgpt.com (100%).
Geo concentration
Diversified
Search dependency
High
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
1/5
Website description
Take an interactive tour of Bitsight Identity Intelligence.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/bde9e322-bbd3-42d5-8b63-987a0bc84231 returns this record as JSON. POST /v1/companies/enrich returns every signal for bitsight.com.

{
  "signal_id": "bde9e322-bbd3-42d5-8b63-987a0bc84231",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:16:36.08+00:00",
  "company": {
    "name": "BitSight",
    "domain": "bitsight.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "bitsight.com shows sustained decline with 3 consecutive months of decreases, down 27% overall to 153K.",
    "traffic": {
      "2026-06-01": 209356,
      "2026-07-01": 175910,
      "2026-08-01": 152993
    },
    "category": "computers_electronics_and_technology/computer_security",
    "relevance": 31.3,
    "ai_traffic": {
      "total_visits": 470,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.453,
      "pages_per_visit": 1.892,
      "avg_visit_duration_seconds": 40
    },
    "global_rank": 291163,
    "mail_visits": 1377,
    "country_rank": 422018,
    "top_keywords": [
      {
        "name": "cyberleak",
        "volume": 252980,
        "estimated_value": 4460
      },
      {
        "cpc": 18.77,
        "name": "bitsight",
        "volume": 6400,
        "estimated_value": 3690
      },
      {
        "name": "cyber leak",
        "volume": 48150,
        "estimated_value": 1570
      },
      {
        "cpc": 1.44,
        "name": "osint",
        "volume": 304650,
        "estimated_value": 1370
      },
      {
        "cpc": 1.4,
        "name": "osint framework",
        "volume": 63960,
        "estimated_value": 1360
      }
    ],
    "traffic_band": "developing",
    "category_rank": 971,
    "direct_visits": 36718,
    "search_visits": 86747,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 3825,
    "top_countries": {
      "DE": 0.025,
      "EC": 0.046,
      "GB": 0.031,
      "IN": 0.05,
      "US": 0.152
    },
    "website_title": "Resources | Bitsight",
    "brand_strength": "moderate",
    "change_3mo_pct": -26.9,
    "change_mom_pct": -13,
    "referral_visits": 19277,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.24,
      "search": 0.567,
      "social": 0.025,
      "referral": 0.126
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~470 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "Take an interactive tour of Bitsight Identity Intelligence.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 47,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 47: Engagement 31/100 (25%), Volume 75/100 (20%), Brand 48/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~3,825 visits).",
    "engagement_quality_score": 31,
    "geo_concentration_detail": "Diversified traffic: US (15%), IN (5%), EC (5%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~19,277 visits).",
    "search_dependency_detail": "High search dependency at 57% of total traffic.",
    "engagement_quality_detail": "Low engagement (31/100) with 45% bounce rate, 1.9 pages per visit, and 40-second average duration."
  }
}

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