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BloombergTraffic decline

bloomberg.com traffic declined 16% to 42M monthly visits.

What happened

Minimal AI traffic at 0.5% (~220,664 visits). Top: chatgpt.com (62%), claude.ai (10%), perplexity.ai (7%), gemini.google.com (0%), copilot.microsoft.com (0%), grok.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
42,110,591
Month over month
-15.7%
3-month change
-28.4%
Global rank
1,581
Top country
US (45%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
800
Category rank
49
Change, 3 months
-28.4%
Change, month over month
-15.7%
Digital health score
71

Details

Measured month
May 2026
Category
News and media
Mail visits
1,136,986
Traffic band
Major
Direct visits
23,792,484
Search visits
9,895,989
Small website
No
Snapshot date
May 1, 2026
Social visits
3,663,621
Website title
Bloomberg - Business News, Stock Markets, Finance, Breaking & World News
Brand strength
Strong
Referral visits
3,031,963
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~220,664 visits). Top: chatgpt.com (62%), claude.ai (10%), perplexity.ai (7%), gemini.google.com (0%), copilot.microsoft.com (0%), grok.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
1/5
Website description
Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 56% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/923bf17e-1097-4b96-a7c3-7f2380d7c28b returns this record as JSON. POST /v1/companies/enrich returns every signal for bloomberg.com.

{
  "signal_id": "923bf17e-1097-4b96-a7c3-7f2380d7c28b",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-06-22T06:58:36.033+00:00",
  "company": {
    "name": "Bloomberg",
    "domain": "bloomberg.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "bloomberg.com traffic declined 16% to 42M monthly visits.",
    "traffic": {
      "2026-03-01": 58809917,
      "2026-04-01": 49965830,
      "2026-05-01": 42110591
    },
    "category": "news_and_media",
    "relevance": 53.5,
    "ai_traffic": {
      "total_visits": 220664,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 61.981
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 10.195
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 7.225
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.55,
      "pages_per_visit": 2.067,
      "avg_visit_duration_seconds": 105
    },
    "global_rank": 1581,
    "mail_visits": 1136986,
    "country_rank": 800,
    "top_keywords": [
      {
        "cpc": 1.47,
        "name": "bloomberg",
        "volume": 536980,
        "estimated_value": 615970
      },
      {
        "cpc": 0.67,
        "name": "iran",
        "volume": 6358690,
        "estimated_value": 140800
      },
      {
        "cpc": 1.94,
        "name": "daily mail",
        "volume": 2409660,
        "estimated_value": 133890
      },
      {
        "cpc": 1.72,
        "name": "ブルームバーグ",
        "volume": 39720,
        "estimated_value": 106490
      },
      {
        "cpc": 0.84,
        "name": "bbc news",
        "volume": 4811050,
        "estimated_value": 91580
      }
    ],
    "traffic_band": "major",
    "category_rank": 49,
    "direct_visits": 23792484,
    "search_visits": 9895989,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 3663621,
    "top_countries": {
      "CA": 0.037,
      "GB": 0.048,
      "IN": 0.034,
      "JP": 0.146,
      "US": 0.453
    },
    "website_title": "Bloomberg - Business News, Stock Markets, Finance, Breaking & World News",
    "brand_strength": "strong",
    "change_3mo_pct": -28.4,
    "change_mom_pct": -15.7,
    "referral_visits": 3031963,
    "traffic_sources": {
      "mail": 0.027,
      "paid": 0,
      "direct": 0.565,
      "search": 0.235,
      "social": 0.087,
      "referral": 0.072
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~220,664 visits). Top: chatgpt.com (62%), claude.ai (10%), perplexity.ai (7%), gemini.google.com (0%), copilot.microsoft.com (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 56% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 71: Engagement 34/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~3,663,621 visits).",
    "engagement_quality_score": 34,
    "geo_concentration_detail": "Moderately concentrated traffic: US (45%), JP (15%), GB (5%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~3,031,963 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "Low engagement (34/100) with 55% bounce rate, 2.1 pages per visit, and 105-second average duration."
  }
}

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