From Tickets to Takeoff: Gig-Tripping Made Seamless with viagogo and Booking.com
Article excerpt
From tickets to takeoff: gig-tripping made seamless with viagogo and Booking.com. viagogo, the leading global secondary ticketing marketplace, today announced a new partnership with Booking.com, one of the world's largest travel platforms, to make event-going even more seamless. Through the industry-first partnership, fans purchasing tickets on viagogo can now easily add hotels, flights, rental cars, attractions, and more through Booking.com - turning a bucket list gig into a complete experience. Responding to fan demand for holistic event experiences, the partnership builds on the growing global phenomenon of "gig-tripping" - fans traveling specifically to attend concerts, games, and cultural events. viagogo data for 2025 shows: * The top three destinations for UK fans abroad are: 1. Madrid, 2. Amsterdam, 3. Rome. * 27% more UK fans travelled to international events in 2025 than in 2024. * International buyers heading to UK events increased by 41% year-over-year. "Live events are driving global travel, and viagogo is leading that movement. With Booking.com, we are making it easier than ever for fans to go from buying a ticket to planning their entire trip - all in one place they already trust," said Shaun Stewart, VP of Direct Issuance at viagogo. "Whether it's a big game, a sold-out concert, or a must-see West End show, our customers can now extend the experience...
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Booking.com is partnering with viagogo internationally and StubHub North America.
