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Bristol Myers SquibbTraffic snapshot

bms.com received 1M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.8% (~8,313 visits). Top: chatgpt.com (81%), gemini.google.com (10%), perplexity.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,069,570
Month over month
+4.7%
3-month change
-2.8%
Global rank
41,938
Top country
US (64%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
12,945
Category rank
306
Change, 3 months
-2.8%
Change, month over month
+4.7%
Digital health score
79

Details

Measured month
Sep 2026
Category
health/health
Mail visits
26,739
Traffic band
Established
Direct visits
524,089
Search visits
188,244
Small website
No
Snapshot date
Sep 1, 2026
Social visits
51,339
Website title
Contact us - Bristol Myers Squibb
Brand strength
Strong
Referral visits
249,210
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~8,313 visits). Top: chatgpt.com (81%), gemini.google.com (10%), perplexity.ai (1%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
Contact us to get the answers to questions related to Bristol Myers Squibb products through our contact form, customer relations line or live chat. For product side-effect inquiries call (800) 721-5072.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 49% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/14308e05-7479-4c46-8581-0f44bc1953b7 returns this record as JSON. POST /v1/companies/enrich returns every signal for bms.com.

{
  "signal_id": "14308e05-7479-4c46-8581-0f44bc1953b7",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:54:22.78+00:00",
  "company": {
    "name": "Bristol Myers Squibb",
    "domain": "bms.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "bms.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 1099815,
      "2026-08-01": 1021278,
      "2026-09-01": 1069570
    },
    "category": "health/health",
    "relevance": 13.2,
    "ai_traffic": {
      "total_visits": 8313,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.679
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 10.134
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.935
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.327,
      "pages_per_visit": 5.896,
      "avg_visit_duration_seconds": 415
    },
    "global_rank": 41938,
    "mail_visits": 26739,
    "country_rank": 12945,
    "top_keywords": [
      {
        "cpc": 0.72,
        "name": "bms",
        "volume": 220870,
        "estimated_value": 21760
      },
      {
        "cpc": 4.47,
        "name": "bristol myers squibb",
        "volume": 32600,
        "estimated_value": 12750
      },
      {
        "cpc": 0.53,
        "name": "bristol myers squibb careers",
        "volume": 2730,
        "estimated_value": 3590
      },
      {
        "cpc": 0.24,
        "name": "bms careers",
        "volume": 1860,
        "estimated_value": 1960
      },
      {
        "cpc": 1.81,
        "name": "bristol-myers squibb",
        "volume": 2830,
        "estimated_value": 1460
      }
    ],
    "traffic_band": "established",
    "category_rank": 306,
    "direct_visits": 524089,
    "search_visits": 188244,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 51339,
    "top_countries": {
      "CN": 0.016,
      "DE": 0.067,
      "IN": 0.142,
      "JP": 0.038,
      "US": 0.635
    },
    "website_title": "Contact us - Bristol Myers Squibb",
    "brand_strength": "strong",
    "change_3mo_pct": -2.8,
    "change_mom_pct": 4.7,
    "referral_visits": 249210,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.49,
      "search": 0.176,
      "social": 0.048,
      "referral": 0.233
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~8,313 visits). Top: chatgpt.com (81%), gemini.google.com (10%), perplexity.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Contact us to get the answers to questions related to Bristol Myers Squibb products through our contact form, customer relations line or live chat. For product side-effect inquiries call (800) 721-5072.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 79: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~51,339 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (64%), IN (14%), DE (7%).",
    "referral_strength_detail": "Strong referral strength at 23% of traffic (~249,210 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 5.9 pages per visit, and 415-second average duration."
  }
}

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