bms.com received 1M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.8% (~8,313 visits). Top: chatgpt.com (81%), gemini.google.com (10%), perplexity.ai (1%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,069,570
- Month over month
- +4.7%
- 3-month change
- -2.8%
- Global rank
- 41,938
- Top country
- US (64%)
- Trend
- Fluctuating
More from Bristol Myers Squibb
- PatentsBristol-Myers Squibb was granted a patent for BTK-inhibiting compounds.Patents
- PartnershipOn the 12th Edition of Global Patient Week Bristol Myers Squibb and Saudi Schizophrenia Association 'Ehtiwaa' Collaborate to Support People Living with Schizophrenia Through...Partnership
- X (Twitter)Bristol-Myers Squibb announced topline Phase 3 trial results for an investigational medicine for idiopathic pulmonary fibrosis.X (Twitter)
- In developmentBMS’s Zenbexus meets PFS endpoint in pivotal multiple myeloma trialIn development
- GlassdoorReview mentions frequent layoffs and lack of clarity on futureGlassdoor
- RedditBristol Myers Squibb conducted site-related layoffs over a year prior to October 2026 as part of a site sell-off affecting roles tied to Abraxane production.Reddit
Latest signals at other companies
- X (Twitter)AbbVieAbbVie presented new study findings on Crohn's Disease management at the ACG2026 conference.X (Twitter)
- X (Twitter)AnthropicThe user shared their Wordle score of 3/6 for game 1,942.X (Twitter)
- Product HuntAppleApple HomePod mini 2 launches on Product Hunt: Apple's tiny smart speaker, now built for Siri AIProduct Hunt
The full record
From the Signal API recordNumbers
- Country rank
- 12,945
- Category rank
- 306
- Change, 3 months
- -2.8%
- Change, month over month
- +4.7%
- Digital health score
- 79
Details
- Measured month
- Sep 2026
- Category
- health/health
- Mail visits
- 26,739
- Traffic band
- Established
- Direct visits
- 524,089
- Search visits
- 188,244
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Social visits
- 51,339
- Website title
- Contact us - Bristol Myers Squibb
- Brand strength
- Strong
- Referral visits
- 249,210
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.8% (~8,313 visits). Top: chatgpt.com (81%), gemini.google.com (10%), perplexity.ai (1%).
- Geo concentration
- Highly concentrated
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- Contact us to get the answers to questions related to Bristol Myers Squibb products through our contact form, customer relations line or live chat. For product side-effect inquiries call (800) 721-5072.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 49% direct traffic. Brand keyword ratio: 3/5.
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
Get every website traffic signal for Bristol Myers Squibb and the companies you sell to, in the tools you already use.
Ask Claude about it
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Bristol Myers Squibb this week?”
Send it to your own tools
The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
Try it free
Sign up and spend your free credits on the companies you sell to.
Start Free1,000 free credits
The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/14308e05-7479-4c46-8581-0f44bc1953b7 returns this record as JSON. POST /v1/companies/enrich returns every signal for bms.com.
{
"signal_id": "14308e05-7479-4c46-8581-0f44bc1953b7",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-10-12T07:54:22.78+00:00",
"company": {
"name": "Bristol Myers Squibb",
"domain": "bms.com"
},
"data": {
"trend": "fluctuating",
"summary": "bms.com received 1M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-07-01": 1099815,
"2026-08-01": 1021278,
"2026-09-01": 1069570
},
"category": "health/health",
"relevance": 13.2,
"ai_traffic": {
"total_visits": 8313,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 80.679
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 10.134
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 0.935
}
],
"traffic_share": 0.008
},
"engagement": {
"bounce_rate": 0.327,
"pages_per_visit": 5.896,
"avg_visit_duration_seconds": 415
},
"global_rank": 41938,
"mail_visits": 26739,
"country_rank": 12945,
"top_keywords": [
{
"cpc": 0.72,
"name": "bms",
"volume": 220870,
"estimated_value": 21760
},
{
"cpc": 4.47,
"name": "bristol myers squibb",
"volume": 32600,
"estimated_value": 12750
},
{
"cpc": 0.53,
"name": "bristol myers squibb careers",
"volume": 2730,
"estimated_value": 3590
},
{
"cpc": 0.24,
"name": "bms careers",
"volume": 1860,
"estimated_value": 1960
},
{
"cpc": 1.81,
"name": "bristol-myers squibb",
"volume": 2830,
"estimated_value": 1460
}
],
"traffic_band": "established",
"category_rank": 306,
"direct_visits": 524089,
"search_visits": 188244,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 51339,
"top_countries": {
"CN": 0.016,
"DE": 0.067,
"IN": 0.142,
"JP": 0.038,
"US": 0.635
},
"website_title": "Contact us - Bristol Myers Squibb",
"brand_strength": "strong",
"change_3mo_pct": -2.8,
"change_mom_pct": 4.7,
"referral_visits": 249210,
"traffic_sources": {
"mail": 0.025,
"paid": 0,
"direct": 0.49,
"search": 0.176,
"social": 0.048,
"referral": 0.233
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.8% (~8,313 visits). Top: chatgpt.com (81%), gemini.google.com (10%), perplexity.ai (1%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "Contact us to get the answers to questions related to Bristol Myers Squibb products through our contact form, customer relations line or live chat. For product side-effect inquiries call (800) 721-5072.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 79,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 79: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
"social_traffic_detail": "Low social traffic at 5% of total visits (~51,339 visits).",
"engagement_quality_score": 93,
"geo_concentration_detail": "Highly concentrated traffic: US (64%), IN (14%), DE (7%).",
"referral_strength_detail": "Strong referral strength at 23% of traffic (~249,210 visits).",
"search_dependency_detail": "Low search dependency at 18% of total traffic.",
"engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 5.9 pages per visit, and 415-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/14308e05-7479-4c46-8581-0f44bc1953b7 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"bms.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.