bms.com received 1M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.6% (~6,496 visits). Top: chatgpt.com (71%), claude.ai (1%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,021,278
- Month over month
- -7.1%
- 3-month change
- -0.1%
- Global rank
- 42,369
- Top country
- US (60%)
- Trend
- Fluctuating
More from Bristol Myers Squibb
- PatentsBristol-Myers Squibb Company's patent output is slowing: 74 grants in the past year, 4 in the past 30 days.Patents
- LayoffBristol Myers Squibb Announces Another 265 Layoffs, Extending Cuts Into 2027Layoff
- PartnershipNew Member Alert: RAAP WELCOMES BRISTOL MYERS SQUIBB! BMS Joins as Newest Member of RAAPPartnership
- NewsNJ pharma giant cuts 265 more jobs - bringing 2026 layoffs to 718, so farNews
- RedditA commenter criticizes Bristol Myers Squibb for a lack of written documentation like SOPs and for siloing departments, which causes significant issues during study closure.Reddit
- PodcastsBristol Myers Squibb sponsors Tales from the HeartPodcasts
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 13,645
- Category rank
- 329
- Change, 3 months
- -0.1%
- Change, month over month
- -7.1%
- Digital health score
- 79
Details
- Measured month
- Aug 2026
- Category
- health/health
- Mail visits
- 25,532
- Traffic band
- Established
- Direct visits
- 506,554
- Search visits
- 187,915
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 43,915
- Website title
- Privacy notice center - Bristol Myers Squibb
- Brand strength
- Strong
- Referral visits
- 227,745
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.6% (~6,496 visits). Top: chatgpt.com (71%), claude.ai (1%).
- Geo concentration
- Highly concentrated
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 2/5
- Website description
- Learn more about the privacy notice of the Bristol Myers Squibb website and how we keep your information safe.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 50% direct traffic. Brand keyword ratio: 2/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
Get every website traffic signal for Bristol Myers Squibb and the companies you sell to, in the tools you already use.
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/fc4c9cf0-15ef-4405-a85a-cf714528c91a returns this record as JSON. POST /v1/companies/enrich returns every signal for bms.com.
{
"signal_id": "fc4c9cf0-15ef-4405-a85a-cf714528c91a",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:17:07.014+00:00",
"company": {
"name": "Bristol Myers Squibb",
"domain": "bms.com"
},
"data": {
"trend": "fluctuating",
"summary": "bms.com received 1M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 1022512,
"2026-07-01": 1099815,
"2026-08-01": 1021278
},
"category": "health/health",
"relevance": 20,
"ai_traffic": {
"total_visits": 6496,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 70.64
},
{
"name": "claude.ai",
"rank": 2,
"share": 1.056
}
],
"traffic_share": 0.006
},
"engagement": {
"bounce_rate": 0.299,
"pages_per_visit": 6.599,
"avg_visit_duration_seconds": 448
},
"global_rank": 42369,
"mail_visits": 25532,
"country_rank": 13645,
"top_keywords": [
{
"cpc": 0.74,
"name": "bms",
"volume": 272350,
"estimated_value": 39070
},
{
"cpc": 3.96,
"name": "bristol myers squibb",
"volume": 41570,
"estimated_value": 23340
},
{
"cpc": 0.51,
"name": "bristol myers squibb careers",
"volume": 7750,
"estimated_value": 8440
},
{
"cpc": 0.4,
"name": "bms careers",
"volume": 3770,
"estimated_value": 4530
},
{
"cpc": 0.66,
"name": "bristol myers",
"volume": 4290,
"estimated_value": 2720
}
],
"traffic_band": "established",
"category_rank": 329,
"direct_visits": 506554,
"search_visits": 187915,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 43915,
"top_countries": {
"CN": 0.029,
"DE": 0.083,
"IN": 0.114,
"JP": 0.048,
"US": 0.604
},
"website_title": "Privacy notice center - Bristol Myers Squibb",
"brand_strength": "strong",
"change_3mo_pct": -0.1,
"change_mom_pct": -7.1,
"referral_visits": 227745,
"traffic_sources": {
"mail": 0.025,
"paid": 0,
"direct": 0.496,
"search": 0.184,
"social": 0.043,
"referral": 0.223
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.6% (~6,496 visits). Top: chatgpt.com (71%), claude.ai (1%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "strong",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "2/5",
"website_description": "Learn more about the privacy notice of the Bristol Myers Squibb website and how we keep your information safe.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 79,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 50% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 79: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 99/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~43,915 visits).",
"engagement_quality_score": 95,
"geo_concentration_detail": "Highly concentrated traffic: US (60%), IN (11%), DE (8%).",
"referral_strength_detail": "Strong referral strength at 22% of traffic (~227,745 visits).",
"search_dependency_detail": "Low search dependency at 18% of total traffic.",
"engagement_quality_detail": "High engagement (95/100) with 30% bounce rate, 6.6 pages per visit, and 448-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/fc4c9cf0-15ef-4405-a85a-cf714528c91a \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"bms.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.