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Bristol Myers SquibbTraffic snapshot

bms.com received 1M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~6,496 visits). Top: chatgpt.com (71%), claude.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,021,278
Month over month
-7.1%
3-month change
-0.1%
Global rank
42,369
Top country
US (60%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
13,645
Category rank
329
Change, 3 months
-0.1%
Change, month over month
-7.1%
Digital health score
79

Details

Measured month
Aug 2026
Category
health/health
Mail visits
25,532
Traffic band
Established
Direct visits
506,554
Search visits
187,915
Small website
No
Snapshot date
Aug 1, 2026
Social visits
43,915
Website title
Privacy notice center - Bristol Myers Squibb
Brand strength
Strong
Referral visits
227,745
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~6,496 visits). Top: chatgpt.com (71%), claude.ai (1%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
2/5
Website description
Learn more about the privacy notice of the Bristol Myers Squibb website and how we keep your information safe.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 50% direct traffic. Brand keyword ratio: 2/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/fc4c9cf0-15ef-4405-a85a-cf714528c91a returns this record as JSON. POST /v1/companies/enrich returns every signal for bms.com.

{
  "signal_id": "fc4c9cf0-15ef-4405-a85a-cf714528c91a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:17:07.014+00:00",
  "company": {
    "name": "Bristol Myers Squibb",
    "domain": "bms.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "bms.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1022512,
      "2026-07-01": 1099815,
      "2026-08-01": 1021278
    },
    "category": "health/health",
    "relevance": 20,
    "ai_traffic": {
      "total_visits": 6496,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 70.64
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 1.056
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.299,
      "pages_per_visit": 6.599,
      "avg_visit_duration_seconds": 448
    },
    "global_rank": 42369,
    "mail_visits": 25532,
    "country_rank": 13645,
    "top_keywords": [
      {
        "cpc": 0.74,
        "name": "bms",
        "volume": 272350,
        "estimated_value": 39070
      },
      {
        "cpc": 3.96,
        "name": "bristol myers squibb",
        "volume": 41570,
        "estimated_value": 23340
      },
      {
        "cpc": 0.51,
        "name": "bristol myers squibb careers",
        "volume": 7750,
        "estimated_value": 8440
      },
      {
        "cpc": 0.4,
        "name": "bms careers",
        "volume": 3770,
        "estimated_value": 4530
      },
      {
        "cpc": 0.66,
        "name": "bristol myers",
        "volume": 4290,
        "estimated_value": 2720
      }
    ],
    "traffic_band": "established",
    "category_rank": 329,
    "direct_visits": 506554,
    "search_visits": 187915,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 43915,
    "top_countries": {
      "CN": 0.029,
      "DE": 0.083,
      "IN": 0.114,
      "JP": 0.048,
      "US": 0.604
    },
    "website_title": "Privacy notice center - Bristol Myers Squibb",
    "brand_strength": "strong",
    "change_3mo_pct": -0.1,
    "change_mom_pct": -7.1,
    "referral_visits": 227745,
    "traffic_sources": {
      "mail": 0.025,
      "paid": 0,
      "direct": 0.496,
      "search": 0.184,
      "social": 0.043,
      "referral": 0.223
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~6,496 visits). Top: chatgpt.com (71%), claude.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Learn more about the privacy notice of the Bristol Myers Squibb website and how we keep your information safe.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 50% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 79: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 99/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~43,915 visits).",
    "engagement_quality_score": 95,
    "geo_concentration_detail": "Highly concentrated traffic: US (60%), IN (11%), DE (8%).",
    "referral_strength_detail": "Strong referral strength at 22% of traffic (~227,745 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (95/100) with 30% bounce rate, 6.6 pages per visit, and 448-second average duration."
  }
}

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