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CalmTraffic snapshot

calm.com received 2M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~8,503 visits). Top: chatgpt.com (44%), claude.ai (8%), gemini.google.com (6%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
2,274,937
Month over month
+2.3%
3-month change
-12.2%
Global rank
26,618
Top country
US (52%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
11,224
Category rank
31
Change, 3 months
-12.2%
Change, month over month
+2.3%
Digital health score
67

Details

Measured month
Jul 2026
Category
health/mental_health
Mail visits
109,197
Traffic band
Established
Direct visits
964,573
Search visits
702,956
Small website
No
Snapshot date
Jul 1, 2026
Social visits
175,170
Website title
Experience Calm
Brand strength
Strong
Referral visits
211,569
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~8,503 visits). Top: chatgpt.com (44%), claude.ai (8%), gemini.google.com (6%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Brand keyword ratio
2/5
Website description
Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 67: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 85/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8eb36d63-e8c2-4e15-94d8-d6638d4fb283 returns this record as JSON. POST /v1/companies/enrich returns every signal for calm.com.

{
  "signal_id": "8eb36d63-e8c2-4e15-94d8-d6638d4fb283",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T10:36:46.708+00:00",
  "company": {
    "name": "Calm",
    "domain": "calm.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "calm.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 2590417,
      "2026-06-01": 2224248,
      "2026-07-01": 2274937
    },
    "category": "health/mental_health",
    "relevance": 6.4,
    "ai_traffic": {
      "total_visits": 8503,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 44.356
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 8.417
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 6.16
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.459,
      "pages_per_visit": 2.66,
      "avg_visit_duration_seconds": 84
    },
    "global_rank": 26618,
    "mail_visits": 109197,
    "country_rank": 11224,
    "top_keywords": [
      {
        "cpc": 1.02,
        "name": "calm",
        "volume": 88710,
        "estimated_value": 38640
      },
      {
        "cpc": 1.41,
        "name": "calm app",
        "volume": 18790,
        "estimated_value": 13600
      },
      {
        "cpc": 1.07,
        "name": "masochist",
        "volume": 129410,
        "estimated_value": 1180
      },
      {
        "cpc": 0.29,
        "name": "white noise",
        "volume": 161550,
        "estimated_value": 1060
      },
      {
        "cpc": 0.36,
        "name": "ambivalent",
        "volume": 124870,
        "estimated_value": 1000
      }
    ],
    "traffic_band": "established",
    "category_rank": 31,
    "direct_visits": 964573,
    "search_visits": 702956,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 175170,
    "top_countries": {
      "AU": 0.02,
      "CA": 0.066,
      "GB": 0.083,
      "MY": 0.015,
      "US": 0.521
    },
    "website_title": "Experience Calm",
    "brand_strength": "strong",
    "change_3mo_pct": -12.2,
    "change_mom_pct": 2.3,
    "referral_visits": 211569,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.424,
      "search": 0.309,
      "social": 0.077,
      "referral": 0.093
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~8,503 visits). Top: chatgpt.com (44%), claude.ai (8%), gemini.google.com (6%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 67,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 67: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 85/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~175,170 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Highly concentrated traffic: US (52%), GB (8%), CA (7%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~211,569 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 46% bounce rate, 2.7 pages per visit, and 84-second average duration."
  }
}

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