calm.com received 2M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.4% (~8,503 visits). Top: chatgpt.com (44%), claude.ai (8%), gemini.google.com (6%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 2,274,937
- Month over month
- +2.3%
- 3-month change
- -12.2%
- Global rank
- 26,618
- Top country
- US (52%)
- Trend
- Fluctuating
More from Calm
- Web trafficcalm.com traffic surged 26% to 3M monthly visits.Web traffic
- GlassdoorCustomer Success Manager indicates significant dissatisfaction with compensation and benefitsGlassdoor
- Website changesCalm added dedicated “Meet” story pages for John, Ajani, and Celeste to its careers page.Website changes
- ValuationNew York is amazing: Calm raises 88 million dollars - 06/02Valuation
- LinkedInCalm company post begins with an encouraging phrase about starting something.LinkedIn
- PartnershipLila Moss Teams With Calm and Omnipod to Launch Mindfulness Collection for Diabetes ManagementPartnership
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 11,224
- Category rank
- 31
- Change, 3 months
- -12.2%
- Change, month over month
- +2.3%
- Digital health score
- 67
Details
- Measured month
- Jul 2026
- Category
- health/mental_health
- Mail visits
- 109,197
- Traffic band
- Established
- Direct visits
- 964,573
- Search visits
- 702,956
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 175,170
- Website title
- Experience Calm
- Brand strength
- Strong
- Referral visits
- 211,569
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~8,503 visits). Top: chatgpt.com (44%), claude.ai (8%), gemini.google.com (6%), perplexity.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 1
- Brand keyword ratio
- 2/5
- Website description
- Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.
- Digital health detail
- Score 67: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 85/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/8eb36d63-e8c2-4e15-94d8-d6638d4fb283 returns this record as JSON. POST /v1/companies/enrich returns every signal for calm.com.
{
"signal_id": "8eb36d63-e8c2-4e15-94d8-d6638d4fb283",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T10:36:46.708+00:00",
"company": {
"name": "Calm",
"domain": "calm.com"
},
"data": {
"trend": "fluctuating",
"summary": "calm.com received 2M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 2590417,
"2026-06-01": 2224248,
"2026-07-01": 2274937
},
"category": "health/mental_health",
"relevance": 6.4,
"ai_traffic": {
"total_visits": 8503,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 44.356
},
{
"name": "claude.ai",
"rank": 2,
"share": 8.417
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 6.16
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.459,
"pages_per_visit": 2.66,
"avg_visit_duration_seconds": 84
},
"global_rank": 26618,
"mail_visits": 109197,
"country_rank": 11224,
"top_keywords": [
{
"cpc": 1.02,
"name": "calm",
"volume": 88710,
"estimated_value": 38640
},
{
"cpc": 1.41,
"name": "calm app",
"volume": 18790,
"estimated_value": 13600
},
{
"cpc": 1.07,
"name": "masochist",
"volume": 129410,
"estimated_value": 1180
},
{
"cpc": 0.29,
"name": "white noise",
"volume": 161550,
"estimated_value": 1060
},
{
"cpc": 0.36,
"name": "ambivalent",
"volume": 124870,
"estimated_value": 1000
}
],
"traffic_band": "established",
"category_rank": 31,
"direct_visits": 964573,
"search_visits": 702956,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 175170,
"top_countries": {
"AU": 0.02,
"CA": 0.066,
"GB": 0.083,
"MY": 0.015,
"US": 0.521
},
"website_title": "Experience Calm",
"brand_strength": "strong",
"change_3mo_pct": -12.2,
"change_mom_pct": 2.3,
"referral_visits": 211569,
"traffic_sources": {
"mail": 0.048,
"paid": 0,
"direct": 0.424,
"search": 0.309,
"social": 0.077,
"referral": 0.093
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~8,503 visits). Top: chatgpt.com (44%), claude.ai (8%), gemini.google.com (6%), perplexity.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "2/5",
"website_description": "Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 67,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 67: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 85/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 8% of total visits (~175,170 visits).",
"engagement_quality_score": 42,
"geo_concentration_detail": "Highly concentrated traffic: US (52%), GB (8%), CA (7%).",
"referral_strength_detail": "Moderate referral strength at 9% of traffic (~211,569 visits).",
"search_dependency_detail": "Low search dependency at 31% of total traffic.",
"engagement_quality_detail": "Moderate engagement (42/100) with 46% bounce rate, 2.7 pages per visit, and 84-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/8eb36d63-e8c2-4e15-94d8-d6638d4fb283 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"calm.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.