CalmTraffic surgeSep 11, 2026

calm.com traffic surged 26% to 3M monthly visits.

What happened

Minimal AI traffic at 0.4% (~11,059 visits). Top: chatgpt.com (87%), gemini.google.com (13%).

Extracted by Autobound

From the Signal API record

Signal: Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 2,868,895
Month over month: +26.1%
3-month change: +29%
Global rank: 22,322
Top country: US (57%)
Trend: Consecutive growth

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The full record

From the Signal API record

Numbers

Country rank: 8,513
Category rank: 24
Change, 3 months: +29%
Change, month over month: +26.1%
Digital health score: 67

Details

Measured month: Aug 2026
Category: health/mental_health
Mail visits: 163,527
Traffic band: Established
Direct visits: 1,050,016
Search visits: 846,324
Small website: No
Snapshot date: Aug 1, 2026
Social visits: 215,167
Website title: Experience Calm
Brand strength: Moderate
Referral visits: 200,823
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.4% (~11,059 visits). Top: chatgpt.com (87%), gemini.google.com (13%).
Geo concentration: Highly concentrated
Search dependency: Low
Consecutive months: 3
Engagement quality: Low
Brand keyword ratio: 2/5
Website description: Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life
Country rank country: US
Digital health label: Good
Brand strength detail: Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 2/5.
Digital health detail: Score 67: Engagement 37/100 (25%), Volume 100/100 (20%), Brand 73/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected: Sep 11, 2026
signal_type: seo-traffic
signal_subtype: trafficSurge

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/39e95404-d4c1-4471-a2c7-500b6e752b1b returns this record as JSON. POST /v1/companies/enrich returns every signal for calm.com.

{
  "signal_id": "39e95404-d4c1-4471-a2c7-500b6e752b1b",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-09-11T10:16:35.437+00:00",
  "company": {
    "name": "Calm",
    "domain": "calm.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "calm.com traffic surged 26% to 3M monthly visits.",
    "traffic": {
      "2026-06-01": 2224248,
      "2026-07-01": 2274937,
      "2026-08-01": 2868895
    },
    "category": "health/mental_health",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 11059,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.181
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.819
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.518,
      "pages_per_visit": 2.415,
      "avg_visit_duration_seconds": 83
    },
    "global_rank": 22322,
    "mail_visits": 163527,
    "country_rank": 8513,
    "top_keywords": [
      {
        "cpc": 1.09,
        "name": "calm",
        "volume": 89340,
        "estimated_value": 33140
      },
      {
        "cpc": 1.45,
        "name": "calm app",
        "volume": 16500,
        "estimated_value": 10970
      },
      {
        "cpc": 3.2,
        "name": "feelings wheel",
        "volume": 51830,
        "estimated_value": 3190
      },
      {
        "cpc": 0.55,
        "name": "ikigai",
        "volume": 259920,
        "estimated_value": 3000
      },
      {
        "cpc": 1.07,
        "name": "masochist",
        "volume": 145590,
        "estimated_value": 1810
      }
    ],
    "traffic_band": "established",
    "category_rank": 24,
    "direct_visits": 1050016,
    "search_visits": 846324,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 215167,
    "top_countries": {
      "AU": 0.022,
      "CA": 0.049,
      "GB": 0.061,
      "IN": 0.021,
      "US": 0.568
    },
    "website_title": "Experience Calm",
    "brand_strength": "moderate",
    "change_3mo_pct": 29,
    "change_mom_pct": 26.1,
    "referral_visits": 200823,
    "traffic_sources": {
      "mail": 0.057,
      "paid": 0,
      "direct": 0.366,
      "search": 0.295,
      "social": 0.075,
      "referral": 0.07
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~11,059 visits). Top: chatgpt.com (87%), gemini.google.com (13%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "2/5",
    "website_description": "Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 67,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 37% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 67: Engagement 37/100 (25%), Volume 100/100 (20%), Brand 73/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~215,167 visits).",
    "engagement_quality_score": 37,
    "geo_concentration_detail": "Highly concentrated traffic: US (57%), GB (6%), CA (5%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~200,823 visits).",
    "search_dependency_detail": "Low search dependency at 30% of total traffic.",
    "engagement_quality_detail": "Low engagement (37/100) with 52% bounce rate, 2.4 pages per visit, and 83-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/39e95404-d4c1-4471-a2c7-500b6e752b1b \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"calm.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.