calm.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 2M.

{
  "signal_id": "cf074e0f-a937-4e21-8c6d-311286b5d4b0",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-01T12:15:28.804+00:00",
  "company": {
    "name": "Calm",
    "domain": "calm.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "calm.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 2M.",
    "traffic": {
      "2026-02-01": 2802454,
      "2026-03-01": 2677876,
      "2026-04-01": 2297893
    },
    "category": "health/mental_health",
    "relevance": 39.7,
    "ai_traffic": {
      "total_visits": 4371,
      "top_platforms": [
        {
          "name": "claude.ai",
          "rank": 1,
          "share": 45.169
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 10.127
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.533
        },
        {
          "name": "gemini.google.com",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.539,
      "pages_per_visit": 2.364,
      "avg_visit_duration_seconds": 67
    },
    "global_rank": 26393,
    "mail_visits": 144767,
    "country_rank": 10408,
    "top_keywords": [
      {
        "cpc": 1.26,
        "name": "calm",
        "volume": 109630,
        "estimated_value": 66980
      },
      {
        "cpc": 2.07,
        "name": "calm app",
        "volume": 22820,
        "estimated_value": 20050
      },
      {
        "cpc": 2.9,
        "name": "feelings wheel",
        "volume": 47340,
        "estimated_value": 3450
      },
      {
        "cpc": 0.38,
        "name": "how to lucid dream",
        "volume": 14110,
        "estimated_value": 1760
      },
      {
        "cpc": 0.45,
        "name": "infp",
        "volume": 284180,
        "estimated_value": 1450
      }
    ],
    "traffic_band": "established",
    "category_rank": 31,
    "direct_visits": 1011073,
    "search_visits": 857114,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 68937,
    "top_countries": {
      "AU": 0.03,
      "CA": 0.05,
      "GB": 0.073,
      "IN": 0.021,
      "US": 0.525
    },
    "website_title": "Experience Calm",
    "brand_strength": "strong",
    "change_3mo_pct": -18,
    "change_mom_pct": -14.2,
    "referral_visits": 179236,
    "traffic_sources": {
      "mail": 0.063,
      "paid": 0,
      "direct": 0.44,
      "search": 0.373,
      "social": 0.03,
      "referral": 0.078
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~4,371 visits). Top: claude.ai (45%), chatgpt.com (10%), perplexity.ai (3%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "2/5",
    "website_description": "Relax with Calm, a simple mindfulness meditation app that brings clarity and peace of mind into your life",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 65,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 65: Engagement 33/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~68,937 visits).",
    "engagement_quality_score": 33,
    "geo_concentration_detail": "Highly concentrated traffic: US (53%), GB (7%), CA (5%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~179,236 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "Low engagement (33/100) with 54% bounce rate, 2.4 pages per visit, and 67-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/cf074e0f-a937-4e21-8c6d-311286b5d4b0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"calm.com","limit":20}'