Doohly Acquisition: Canva Expands Into Outdoor Advertising With $30 Million Doohly Deal

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  "company": {
    "name": "Canva",
    "domain": "canva.com"
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  "data": {
    "url": "https://ascendants.in/industry_events/doohly-canva-doohly-acquisition-outdoor-advertising/",
    "title": "Doohly Acquisition: Canva Expands Into Outdoor Advertising With $30 Million Doohly Deal - ascendants.in",
    "excerpt": "Canva has made another strategic bet on expanding beyond design software, this time by stepping into the outdoor advertising space through the acquisition of digital out-of-home advertising startup Doohly. The deal is reportedly worth $30 million. The acquisition gives Canva an entry point into a part of marketing that sits outside the screen but still depends heavily on digital tools: the management of outdoor and in-store advertising campaigns. According to the report, Doohly has built an end-to-end programmatic ecosystem for digital out-of-home advertising, designed to digitise what have traditionally been manual processes such as scheduling, management and performance tracking. Its system operates through a cloud-based content management platform. That matters because Canva has been steadily pushing itself from being known primarily as a design platform into a broader marketing and content infrastructure business. With Doohly, it can move one step further along that chain, helping brands not only create visuals but also manage where and how those visuals appear in physical advertising environments. As the report notes, the addition means Canva can now support branding work that runs from design through to in-store advertising. Doohly was founded by Sean Law and Tom Sawkins , who met while working at Vicinity Centres, an ASX-listed retail property group. According to the...",
    "summary": "Canva has acquired digital out-of-home advertising startup Doohly for a reported $30 million, marking its expansion into the outdoor advertising space.",
    "planning": false,
    "image_url": "https://ascendants.in/wp-content/uploads/2026/03/doohly-startup.jpeg",
    "confidence": 0.95,
    "published_at": "2026-07-12T21:52:57Z",
    "article_sentence": "Canva has made another strategic bet on expanding beyond design software, this time by stepping into the outdoor advertising space through the acquisition of digital out-of-home advertising startup Doohly.",
    "amount_normalized": 30000000,
    "related_company_name": "Doohly",
    "related_company_domain": "doohly.com"
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