The Blueprint, Offering 16K Immersive Experiences, Secures Funding from CARTA VENTURES
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The Blueprint , a company developing promotional businesses centered around immersive video and XR, announced on the 15th that it has secured an undisclosed amount of funding to expand its business. The investor is CARTA VENTURES, a group company of CARTA HOLDINGS. The company's immersive video business combines XR devices, high-definition video, and dedicated apps to plan, produce, and operate content that transforms traditional "viewing" into "experiencing." They envision applications across a wide range of fields, including brand marketing initiatives, live entertainment events, tourism, education, and regional revitalization. Technologically, they support 16K high-definition filming and are advancing the development of content for XR devices such as Apple Vision Pro, a festival app with remote simultaneous playback across multiple devices and viewing management functions via CMS, and apps for monitoring and filming support on set. According to the company, approximately 1,000 people experienced the content at the music festival "Girls Groove Innovation," with a total experience time of approximately 4,800 minutes (80 hours) and a completion rate of 95%. The funds will be directed toward strengthening content development capabilities in the immersive video and XR space, advancing development of capture apps and dedicated live and festival apps, and expanding the...
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