chegg.com shows sustained decline with 3 consecutive months of decreases, down 40% overall to 2M.

{
  "signal_id": "6c8226fd-4a21-4478-8806-d004aa63c48b",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T11:50:45.16+00:00",
  "company": {
    "name": "Chegg",
    "domain": "chegg.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "chegg.com shows sustained decline with 3 consecutive months of decreases, down 40% overall to 2M.",
    "traffic": {
      "2026-05-01": 3579952,
      "2026-06-01": 2423821,
      "2026-07-01": 2152630
    },
    "category": "science_and_education/education",
    "relevance": 31.3,
    "ai_traffic": {
      "total_visits": 13825,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 52.611
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 21.224
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 3.315
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.487,
      "pages_per_visit": 3.379,
      "avg_visit_duration_seconds": 128
    },
    "global_rank": 25356,
    "mail_visits": 10763,
    "country_rank": 8300,
    "top_keywords": [
      {
        "cpc": 0.52,
        "name": "chegg",
        "volume": 117630,
        "estimated_value": 133420
      },
      {
        "cpc": 3.05,
        "name": "chegg stock",
        "volume": 36380,
        "estimated_value": 2180
      },
      {
        "cpc": 0.19,
        "name": "chegg india",
        "volume": 6090,
        "estimated_value": 2020
      },
      {
        "cpc": 0.24,
        "name": "chegg expert",
        "volume": 1190,
        "estimated_value": 1850
      },
      {
        "cpc": 0.29,
        "name": "chegg careers",
        "volume": 1350,
        "estimated_value": 1820
      }
    ],
    "traffic_band": "established",
    "category_rank": 141,
    "direct_visits": 462815,
    "search_visits": 1450873,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 30137,
    "top_countries": {
      "AU": 0.012,
      "CA": 0.037,
      "IN": 0.061,
      "PH": 0.035,
      "US": 0.662
    },
    "website_title": "Chegg - Get 24/7 Homework Help | Study Support Across 50+ Subjects",
    "brand_strength": "moderate",
    "change_3mo_pct": -39.9,
    "change_mom_pct": -11.2,
    "referral_visits": 167905,
    "traffic_sources": {
      "mail": 0.005,
      "paid": 0,
      "direct": 0.215,
      "search": 0.674,
      "social": 0.014,
      "referral": 0.078
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~13,825 visits). Top: gemini.google.com (53%), chatgpt.com (21%), claude.ai (3%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "Innovative learning tools. 24/7 support. All in one place. Homework help for relevant study solutions, step-by-step support, and real experts.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 60: Engagement 51/100 (25%), Volume 100/100 (20%), Brand 43/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~30,137 visits).",
    "engagement_quality_score": 51,
    "geo_concentration_detail": "Highly concentrated traffic: US (66%), IN (6%), CA (4%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~167,905 visits).",
    "search_dependency_detail": "High search dependency at 67% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (51/100) with 49% bounce rate, 3.4 pages per visit, and 128-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/6c8226fd-4a21-4478-8806-d004aa63c48b \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"chegg.com","limit":20}'