Education technology company Chegg has reportedly suffered a 49% drop in non-subscriber traffic and has filed an antitrust lawsuit against Google in response to the impact of AI Overviews.

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    "post_text": "TL;DR: Google's AI Overviews have cut click-through rates for the #1 ranking result by 58% in just 8 months. If your business depends on content-led organic traffic, your traffic model just changed.\n\nThe core numbers:\n\nPosition #1 CTR: 7.6% → 1.6% (Dec 2023 to Dec 2025)\n\n83% zero-click rate for queries triggering AI Overviews\n\nSeer Interactive studied 42 organizations, 25.1M impressions: organic CTR -61%, paid CTR -68%\n\nPew Research tracked 68,879 real queries: users clicked only 8% of the time with AI summaries vs 15% without\n\nThe companies getting hit hardest:\n\nBusiness Insider: -55% organic traffic, cut 21% of staff\n\nForbes, HuffPost: ~50% traffic declines each\n\nStereogum: -70% ad revenue, pivoted to subscriptions\n\nChegg: -49% non-subscriber traffic, filed antitrust lawsuit against Google\n\nLocal businesses: navigational AI Overviews grew from <1% to >10% of queries\n\nThe counterintuitive finding everyone's missing:\n\nGoogle search volume is actually growing - 13.6B searches/day in 2025 vs 8.5B in 2024. People search more. They click less.\n\nAnd here's the twist that changes everything: brands cited inside AI Overviews earn 35% more organic clicks and 91% more paid clicks than uncited brands. Being in the answer beats ranking #1 below it.\n\nThe industry breakdown (Semrush, 10M+ keywords): AI Overviews went from 6.49% of queries in January 2025 to 25%+ by mid-2025. Commercial and...",
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