The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From CRMC: Phaedon's Jaclyn Wands on humanizing loyalty in an AI-driven world
What was said
And then Chewy is doing something really fascinating. They're analyzing search input analysis to determine life stage of pets, to then augment the promotions and the way they approach their loyal consumers.