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Podcast Mention Signals (Company)

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Every time a company gets discussed on a B2B podcast - by its own execs or by customers, partners, and competitors - Autobound extracts the business claim, the verbatim quote, and who said it, across 42 subtypes.

Read the API docs
Company-level signals
8,300+
Companies covered (all podcast signals)
~27,700
Signal subtypes
42
Delivery
REST API, GCS Push, Generate Insights API, Flat File
Format
JSONL or Parquet
Bucket
gs://autobound-podcast-company/

What Are Company Podcast Mention Signals?

Company podcast mention signals fire when a company, its products, or its market is discussed on a transcribed B2B podcast episode. Each distinct on-air business claim lands as its own signal, classified into 42 subtypes. 41 claim subtypes are shared with our SEC and earnings vocabulary - techAdoption, strategicInitiative, industryPrediction, partnership, painPointDisclosed - plus podcastSponsorship for ad reads mapped to the sponsoring brand.

The killer field is speaker_relation: it tells you whether the claim came from the company's own team or from a third party. A partner saying 'we're one of their exclusive tech partners and they have 300 facilities' is independent evidence of scale and stack you can't get from a website - and it's a natural door-opener.

Example subtypes

Podcast sponsorshippodcastSponsorship

From a real record

Wayfairwayfair.comOct 22, 2026

Wayfair sponsors Becker Private Equity & Business Podcast

Source sentence, verbatim
“Save up to 80% off everything home during the biggest sale of the year. Whether you're refreshing the living room, upgrading the bedroom, or finally tackling that home project you've been putting off, now's the time to save big. Shop Wayfair's Wayday sale and get up to 80% off now till October 26th. These deals won't last. Go to Wayfair.com today.”
Podcast
Becker Private Equity & Business Podcast
Recorded at estimate
2026-10

Source: beckerprivateequityandbusiness.com

From a podcast mention to your next move

What we detect, what you get, and what you do with it. Pick the path that fits your team.

Sales, marketing and RevOps: Slack, CRM fields and plays.

  1. 0103

    Companies get discussed on air

    We transcribe B2B episodes and pull out each claim about a company, the verbatim quote, and who said it.

    1. The Storage Rebellion
    The Storage RebellionJul 21, 2026

    SE2 EPISODE 4: Marketing Is the Easy Part. Building a Great Business Is Hard | Tommy Nguyen (StoragePug)

    we work with some large operators like Argus. We're one of their exclusive tech partners and they have, you know, 200, 300 facilities and we love them.

    Extracted
    Argus Self Storageargus-selfstorage.comcompanyTech adoptionsignal_subtype

  2. 0203

    You get one clean record

    Each record names the company and its domain, labels what happened, and links back to the source.

    2. Signal record

    Argus Self Storage

    argus-selfstorage.comLeasing Real Estate

    Tech adoptiontechAdoption

    Tommy Nguyen on Argus Self Storage: “we work with some large operators like Argus. We're one of their exclusive tech partners and they have, you...”

    “we work with some large operators like Argus. We're one of their exclusive tech partners and they have, you know, 200, 300 facilities and we love them.”
    Speaker
    Counterparty
    Timing
    Ongoing state
    Detected
    Aug 24, 2026
    Source
    podcasters.spotify.com

    signal_id 4bcf2845…

  3. 0303

    Act on it where you work

    Send it to Slack, write it to your CRM, or give it to an AI agent.

    When
    A partner names their stack (techAdoption)
    Do
    Opener that cites the partner's on-air claim
    3. Your team acts
    or your own code
    #account-signals

    Signal alert from your workflow

    Argus Self Storage· Tech adoption

    Tommy Nguyen on Argus Self Storage: “we work with some large operators like Argus. We're one of their exclusive tech partners and they have, you...”

    Play: Opener that cites the partner's on-air claim

    Start the playOpen the source

    Illustration. The record fields are real.

Try it on your own accounts

1,000 free credits. Query podcast-company in the Signal API or from Claude.

Get a free API keyUse it in Claude via MCP

How we build this signal

How we build each podcast mention signal

Every week, episodes pass through five stages before a claim about a company ships.

  1. 01

    Show and episode selection

    We start from about 22,600 B2B podcast feeds. A model grades each show, and a second pass gates each episode before we pay for transcription.

  2. 02

    Transcription and extraction

    Each episode that passes is transcribed. A model pulls each business claim with a verbatim quote, the speaker, and the speaker's tie to the company: own team, customer or partner, or third party.

  3. 03

    Company check

    Deterministic rules flag likely wrong company attributions, and a model judges each flagged row. Rows that fail are dropped before matching.

  4. 04

    Matching

    Companies are matched to their official site by web search, with social and wiki pages filtered out, and a verification judge confirms each match. People are matched to LinkedIn the same way. When unsure, the matcher abstains.

  5. 05

    Dedup and review

    Repeated claims are merged across the run, and one sponsor read is one signal, never several rewritten variants. A person reviews each staged weekly batch before it publishes.

Company Podcast Signal Schema

Real production signal (lightly trimmed): a partner discussing Argus on air - third-party evidence of the company's footprint and tech stack, with the verbatim quote.

Full schema docs →
{
  "signal_id": "4bcf2845-d57d-5480-b390-f5c0dd6321ca",
  "signal_type": "podcast-company",
  "signal_subtype": "techAdoption",
  "signal_name": "Argus Self Storage · techAdoption · ongoing_state (2026-07)",
  "association": "company",
  "detected_at": "2026-08-24T10:25:28.000Z",
  "company": {
    "name": "Argus Self Storage",
    "domain": "argus-selfstorage.com",
    "industries": ["Leasing Real Estate"],
    "employee_count_low": 101,
    "employee_count_high": 250,
    "revenue": "25 Million to 50 Million"
  },
  "data": {
    "headline": "Argus Self Storage · techAdoption · ongoing_state (2026-07)",
    "quotes": [
      "we work with some large operators like Argus. We're one of their exclusive tech partners and they have, you know, 200, 300 facilities and we love them."
    ],
    "speaker": "Tommy Nguyen",
    "speaker_relation": "counterparty",  // own_company | counterparty | third_party
    "timing": "ongoing_state",
    "event_date": "2026-07",
    "podcast_name": "The Storage Rebellion",
    "episode_title": "SE2 EPISODE 4: Marketing Is the Easy Part. Building a Great Business Is Hard | Tommy Nguyen (StoragePug)",
    "episode_url": "https://podcasters.spotify.com/pod/show/chris832/episodes/...",
    "episode_id": "57903744797",  // joins all signals from this episode
    "published_at": "2026-07-21",
    "is_ad": false,
    "transcript_source": "transcript"
  }
}

Bulk data

Need this signal for 10,000+ companies?

Get a free sample file or a bulk feed (API, GCS push, flat file). The sample is real Podcast Mentions (Company) records, as a CSV.

Talk to sales

Measured coverage

What's inside Podcast Mention Signals (Company)

A dated snapshot counted in our production database, not a live count. Minimums, not ceilings.

Coverage for all 35 signal types →

Geography

all 67 countries →
🇺🇸United States1.0K · 53%
🇬🇧United Kingdom60 · 3.1%
🇮🇳India52 · 2.7%
🇩🇪Germany41 · 2.1%
🇦🇺Australia37 · 1.9%
🇨🇦Canada34 · 1.8%
🇫🇷France31 · 1.6%
CA 409NY 219TX 100FL 72MA 72IL 49

Top industries

all industries →
Software Development194 · 10%
Financial Services104 · 5.4%
Retail56 · 2.9%
Advertising Services56 · 2.9%
IT Services and IT Consulting49 · 2.6%
Leasing Real Estate46 · 2.4%
Higher Education40 · 2.1%

Join keys

fill rate
Domain98%
LinkedIn URL80%
Company name100%
Records measured 4,980+Companies reached 1,914+

See for yourself

Check out sample data: real Podcast Mention records with the same fields the API returns.

Read the API docs
“Autobound's API streamlined our data management, accelerated product development, and improved outreach quality.”
AiSDR Team, Engineering Team, AiSDR

Frequently asked questions

How is this different from the contact-level podcast signals?
podcast-contact tracks people: who appeared on which episode and what they said. podcast-company tracks companies: every business claim made about a company on air - by anyone - plus sponsorship reads (podcastSponsorship). They join on episode_id.
What does speaker_relation mean?
Who made the claim relative to the company: own_company (their exec said it), counterparty (a customer or partner said it), or third_party (an analyst, competitor, or host said it). Third-party claims are independent evidence you can't get from the company's own materials.
How fresh is the data?
Every signal carries published_at, event_date, and a date_confidence flag.
Can I filter to specific subtypes?
Yes - pass signal_subtypes on the search or enrich endpoints (OR semantics, max 25 values, shared with the SEC filing vocabulary). Discover the full list via GET /v1/signals/types.