chick-fil-a.com traffic declined 23% to 14M monthly visits.
What happened
Minimal AI traffic at 0.2% (~34,603 visits). Top: chatgpt.com (57%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 14,229,696
- Month over month
- -23.5%
- 3-month change
- -20.7%
- Global rank
- 2,876
- Top country
- US (96%)
- Trend
- Fluctuating
More from Chick-fil-A
- New locationChick-fil-A opens new Athens spot with free food for cow-dressed guestsNew location
- GlassdoorEmployees report extreme fatigue due to long hours and high stakesGlassdoor
- RecognitionChick-fil-A wants to stay a family business even as it expands in the U.S. and abroadRecognition
- Office expansionChick-fil-A unveils plans for new locations in western Pa, including Johnstown & DuBoisOffice expansion
- Headcount growthNew Chick-fil-A location in Greenville to open Sept. 24, add 60 jobsHeadcount growth
- PartnershipChick-fil-A partners with Vault Fostering to provide mattresses for San Antonio foster kidsPartnership
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The full record
From the Signal API recordNumbers
- Country rank
- 607
- Category rank
- 9
- Change, 3 months
- -20.7%
- Change, month over month
- -23.5%
- Digital health score
- 68
Details
- Measured month
- Sep 2026
- Category
- food_and_drink/restaurants_and_delivery
- Mail visits
- 313,053
- Traffic band
- Major
- Direct visits
- 3,500,505
- Search visits
- 8,253,224
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Website title
- Chick-fil-A Account Balance Methods of Payment | Chick-fil-A
- Brand strength
- Moderate
- Referral visits
- 640,336
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.2% (~34,603 visits). Top: chatgpt.com (57%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- High
- Consecutive months
- 1
- Brand keyword ratio
- 0/5
- Website description
- Explore these frequently asked questions related to Digital Ordering and Payment at Chick-fil-A. Feel free to contact us if more information is needed.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 0/5.
- Digital health detail
- Score 68: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
trafficDecline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/e68fa994-a438-4aa0-ad5f-5d006d15ad55 returns this record as JSON. POST /v1/companies/enrich returns every signal for chick-fil-a.com.
{
"signal_id": "e68fa994-a438-4aa0-ad5f-5d006d15ad55",
"signal_type": "seo-traffic",
"signal_subtype": "trafficDecline",
"detected_at": "2026-10-12T07:56:31.336+00:00",
"company": {
"name": "Chick-fil-A",
"domain": "chick-fil-a.com"
},
"data": {
"trend": "fluctuating",
"summary": "chick-fil-a.com traffic declined 23% to 14M monthly visits.",
"traffic": {
"2026-07-01": 17952380,
"2026-08-01": 18589690,
"2026-09-01": 14229696
},
"category": "food_and_drink/restaurants_and_delivery",
"relevance": 79.7,
"ai_traffic": {
"total_visits": 34603,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 57.233
}
],
"traffic_share": 0.002
},
"engagement": {
"bounce_rate": 0.366,
"pages_per_visit": 5.207,
"avg_visit_duration_seconds": 177
},
"global_rank": 2876,
"mail_visits": 313053,
"country_rank": 607,
"top_keywords": [
{
"cpc": 0.28,
"name": "chick fil a",
"volume": 630180,
"estimated_value": 628450
},
{
"cpc": 0.25,
"name": "chick fil a menu",
"volume": 75730,
"estimated_value": 371600
},
{
"cpc": 0.29,
"name": "chickfila",
"volume": 54480,
"estimated_value": 50010
},
{
"cpc": 0.2,
"name": "chick fil a breakfast",
"volume": 9720,
"estimated_value": 39210
},
{
"cpc": 0.31,
"name": "chic fil a",
"volume": 37820,
"estimated_value": 38190
}
],
"traffic_band": "major",
"category_rank": 9,
"direct_visits": 3500505,
"search_visits": 8253224,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 313053,
"top_countries": {
"AU": 0.002,
"CA": 0.006,
"SG": 0.003,
"TW": 0.002,
"US": 0.959
},
"website_title": "Chick-fil-A Account Balance Methods of Payment | Chick-fil-A",
"brand_strength": "moderate",
"change_3mo_pct": -20.7,
"change_mom_pct": -23.5,
"referral_visits": 640336,
"traffic_sources": {
"mail": 0.022,
"paid": 0,
"direct": 0.246,
"search": 0.58,
"social": 0.022,
"referral": 0.045
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.2% (~34,603 visits). Top: chatgpt.com (57%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "0/5",
"website_description": "Explore these frequently asked questions related to Digital Ordering and Payment at Chick-fil-A. Feel free to contact us if more information is needed.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 68,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 0/5.",
"digital_health_detail": "Score 68: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~313,053 visits).",
"engagement_quality_score": 77,
"geo_concentration_detail": "Highly concentrated traffic: US (96%), CA (1%), SG (0%).",
"referral_strength_detail": "Weak referral strength at 5% of traffic (~640,336 visits).",
"search_dependency_detail": "High search dependency at 58% of total traffic.",
"engagement_quality_detail": "High engagement (77/100) with 37% bounce rate, 5.2 pages per visit, and 177-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/e68fa994-a438-4aa0-ad5f-5d006d15ad55 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"chick-fil-a.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.