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Chick-fil-ATraffic decline

chick-fil-a.com traffic declined 23% to 14M monthly visits.

What happened

Minimal AI traffic at 0.2% (~34,603 visits). Top: chatgpt.com (57%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
14,229,696
Month over month
-23.5%
3-month change
-20.7%
Global rank
2,876
Top country
US (96%)
Trend
Fluctuating

The full record

From the Signal API record

Numbers

Country rank
607
Category rank
9
Change, 3 months
-20.7%
Change, month over month
-23.5%
Digital health score
68

Details

Measured month
Sep 2026
Category
food_and_drink/restaurants_and_delivery
Mail visits
313,053
Traffic band
Major
Direct visits
3,500,505
Search visits
8,253,224
Small website
No
Snapshot date
Sep 1, 2026
Website title
Chick-fil-A Account Balance Methods of Payment | Chick-fil-A
Brand strength
Moderate
Referral visits
640,336
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.2% (~34,603 visits). Top: chatgpt.com (57%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
0/5
Website description
Explore these frequently asked questions related to Digital Ordering and Payment at Chick-fil-A. Feel free to contact us if more information is needed.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 0/5.
Digital health detail
Score 68: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e68fa994-a438-4aa0-ad5f-5d006d15ad55 returns this record as JSON. POST /v1/companies/enrich returns every signal for chick-fil-a.com.

{
  "signal_id": "e68fa994-a438-4aa0-ad5f-5d006d15ad55",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-10-12T07:56:31.336+00:00",
  "company": {
    "name": "Chick-fil-A",
    "domain": "chick-fil-a.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "chick-fil-a.com traffic declined 23% to 14M monthly visits.",
    "traffic": {
      "2026-07-01": 17952380,
      "2026-08-01": 18589690,
      "2026-09-01": 14229696
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 79.7,
    "ai_traffic": {
      "total_visits": 34603,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 57.233
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.366,
      "pages_per_visit": 5.207,
      "avg_visit_duration_seconds": 177
    },
    "global_rank": 2876,
    "mail_visits": 313053,
    "country_rank": 607,
    "top_keywords": [
      {
        "cpc": 0.28,
        "name": "chick fil a",
        "volume": 630180,
        "estimated_value": 628450
      },
      {
        "cpc": 0.25,
        "name": "chick fil a menu",
        "volume": 75730,
        "estimated_value": 371600
      },
      {
        "cpc": 0.29,
        "name": "chickfila",
        "volume": 54480,
        "estimated_value": 50010
      },
      {
        "cpc": 0.2,
        "name": "chick fil a breakfast",
        "volume": 9720,
        "estimated_value": 39210
      },
      {
        "cpc": 0.31,
        "name": "chic fil a",
        "volume": 37820,
        "estimated_value": 38190
      }
    ],
    "traffic_band": "major",
    "category_rank": 9,
    "direct_visits": 3500505,
    "search_visits": 8253224,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 313053,
    "top_countries": {
      "AU": 0.002,
      "CA": 0.006,
      "SG": 0.003,
      "TW": 0.002,
      "US": 0.959
    },
    "website_title": "Chick-fil-A Account Balance Methods of Payment | Chick-fil-A",
    "brand_strength": "moderate",
    "change_3mo_pct": -20.7,
    "change_mom_pct": -23.5,
    "referral_visits": 640336,
    "traffic_sources": {
      "mail": 0.022,
      "paid": 0,
      "direct": 0.246,
      "search": 0.58,
      "social": 0.022,
      "referral": 0.045
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~34,603 visits). Top: chatgpt.com (57%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/5",
    "website_description": "Explore these frequently asked questions related to Digital Ordering and Payment at Chick-fil-A. Feel free to contact us if more information is needed.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 68: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~313,053 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), CA (1%), SG (0%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~640,336 visits).",
    "search_dependency_detail": "High search dependency at 58% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 37% bounce rate, 5.2 pages per visit, and 177-second average duration."
  }
}

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