chobani.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 320K.
What happened
Emerging AI traffic at 1% (~2,915 visits). Top: chatgpt.com (86%), gemini.google.com (12%), claude.ai (1%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 320,227
- Month over month
- -0.4%
- 3-month change
- -15.1%
- Global rank
- 144,016
- Top country
- US (73%)
- Trend
- Consecutive decline
More from Chobani
- Facility expansionLetters to the Editor: Should we be so happy about Chobani’s plans for Lehigh Valley?Facility expansion
- Web trafficchobani.com received 368K monthly visits with traffic from 5 countries.Web traffic
- GlassdoorTwo reviews mention terrible management and executive turnoverGlassdoor
- InvestmentChobani to spend $1.2B to buy and invest in Pennsylvania plantInvestment
- NewsChobani Begins Its Next Chapter of Growth With Approximately $1.2 Billion Investment in Allentown, PennsylvaniaNews
- Headcount growthKeurig Dr Pepper to sell Chobani stake and facility for $925 million, Chobani unveils $1.2bn investment in siteHeadcount growth
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The full record
From the Signal API recordNumbers
- Country rank
- 35,965
- Category rank
- 251
- Change, 3 months
- -15.1%
- Change, month over month
- -0.4%
- Digital health score
- 52
Details
- Measured month
- May 2026
- Category
- food_and_drink/groceries
- Mail visits
- 5,124
- Traffic band
- Developing
- Direct visits
- 64,045
- Search visits
- 203,664
- Small website
- No
- Snapshot date
- May 1, 2026
- Social visits
- 16,972
- Website title
- Chobani® | Chobani® Cafe
- Brand strength
- Moderate
- Referral visits
- 25,618
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1% (~2,915 visits). Top: chatgpt.com (86%), gemini.google.com (12%), claude.ai (1%).
- Geo concentration
- Highly concentrated
- Search dependency
- High
- Consecutive months
- 3
- Brand keyword ratio
- 4/5
- Website description
- chobani® is america's number one greek yogurt made the right way and not genetically modified (no gmo ingredients), with only natural ingredients and sweeteners.
- Country rank country
- US
- Digital health label
- Fair
- Brand strength detail
- Moderate brand recognition with 20% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 52: Engagement 40/100 (25%), Volume 75/100 (20%), Brand 40/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 10/100 (10%).
- Social traffic detail
- Moderate social traffic at 5% of total visits (~16,972 visits).
Extraction
- Relevance
- 100%
- Detected
- Jun 22, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/71da9f49-db5c-40a1-8a54-7b8512e9af06 returns this record as JSON. POST /v1/companies/enrich returns every signal for chobani.com.
{
"signal_id": "71da9f49-db5c-40a1-8a54-7b8512e9af06",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-06-22T06:53:14.37+00:00",
"company": {
"name": "Chobani",
"domain": "chobani.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "chobani.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 320K.",
"traffic": {
"2026-03-01": 377329,
"2026-04-01": 321570,
"2026-05-01": 320227
},
"category": "food_and_drink/groceries",
"relevance": 1,
"ai_traffic": {
"total_visits": 2915,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 86.475
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 12.334
},
{
"name": "claude.ai",
"rank": 3,
"share": 1.191
}
],
"traffic_share": 0.01
},
"engagement": {
"bounce_rate": 0.422,
"pages_per_visit": 2.535,
"avg_visit_duration_seconds": 54
},
"global_rank": 144016,
"mail_visits": 5124,
"country_rank": 35965,
"top_keywords": [
{
"cpc": 0.87,
"name": "chobani",
"volume": 48950,
"estimated_value": 36100
},
{
"cpc": 0.74,
"name": "chobani yogurt",
"volume": 12840,
"estimated_value": 7930
},
{
"cpc": 0.63,
"name": "chobani greek yogurt",
"volume": 8740,
"estimated_value": 3680
},
{
"cpc": 2.19,
"name": "chiobani",
"volume": 1750,
"estimated_value": 3200
},
{
"cpc": 0.92,
"name": "chobani creamer",
"volume": 3250,
"estimated_value": 2560
}
],
"traffic_band": "developing",
"category_rank": 251,
"direct_visits": 64045,
"search_visits": 203664,
"small_website": false,
"snapshot_date": "2026-05-01T00:00:00+00:00",
"social_visits": 16972,
"top_countries": {
"CA": 0.016,
"GB": 0.015,
"IN": 0.017,
"MX": 0.022,
"US": 0.731
},
"website_title": "Chobani® | Chobani® Cafe",
"brand_strength": "moderate",
"change_3mo_pct": -15.1,
"change_mom_pct": -0.4,
"referral_visits": 25618,
"traffic_sources": {
"mail": 0.016,
"paid": 0,
"direct": 0.2,
"search": 0.636,
"social": 0.053,
"referral": 0.08
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1% (~2,915 visits). Top: chatgpt.com (86%), gemini.google.com (12%), claude.ai (1%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "high",
"consecutive_months": 3,
"engagement_quality": "moderate",
"brand_keyword_ratio": "4/5",
"website_description": "chobani® is america's number one greek yogurt made the right way and not genetically modified (no gmo ingredients), with only natural ingredients and sweeteners.",
"country_rank_country": "US",
"digital_health_label": "fair",
"digital_health_score": 52,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 20% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 52: Engagement 40/100 (25%), Volume 75/100 (20%), Brand 40/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 10/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 5% of total visits (~16,972 visits).",
"engagement_quality_score": 40,
"geo_concentration_detail": "Highly concentrated traffic: US (73%), MX (2%), IN (2%).",
"referral_strength_detail": "Moderate referral strength at 8% of traffic (~25,618 visits).",
"search_dependency_detail": "High search dependency at 64% of total traffic.",
"engagement_quality_detail": "Moderate engagement (40/100) with 42% bounce rate, 2.5 pages per visit, and 54-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/71da9f49-db5c-40a1-8a54-7b8512e9af06 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"chobani.com","limit":20}'Long text fields are shortened on this page.
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