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CignaTraffic snapshot

cigna.com received 10M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~41,463 visits). Top: chatgpt.com (98%), gemini.google.com (2%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
10,403,637
Month over month
+4.9%
3-month change
+8.5%
Global rank
3,645
Top country
US (94%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
772
Category rank
11
Change, 3 months
+8.5%
Change, month over month
+4.9%
Digital health score
83

Details

Measured month
Jul 2026
Category
finance/insurance
Mail visits
1,133,996
Traffic band
Major
Direct visits
5,815,633
Search visits
2,663,331
Small website
No
Snapshot date
Jul 1, 2026
Social visits
218,476
Website title
Healthcare Glossary: Health Insurance Terms | Cigna Healthcare
Brand strength
Strong
Referral visits
447,356
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~41,463 visits). Top: chatgpt.com (98%), gemini.google.com (2%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
Our comprehensive, easy-to-use glossary provides definitions for common health insurance terms to help you better understand your health care.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6888c2e2-59eb-45d4-8b24-587e2a821cc1 returns this record as JSON. POST /v1/companies/enrich returns every signal for cigna.com.

{
  "signal_id": "6888c2e2-59eb-45d4-8b24-587e2a821cc1",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:54:47.529+00:00",
  "company": {
    "name": "Cigna",
    "domain": "cigna.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "cigna.com received 10M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 9589036,
      "2026-06-01": 9919993,
      "2026-07-01": 10403637
    },
    "category": "finance/insurance",
    "relevance": 16.6,
    "ai_traffic": {
      "total_visits": 41463,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 98.351
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.649
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.321,
      "pages_per_visit": 8.016,
      "avg_visit_duration_seconds": 332
    },
    "global_rank": 3645,
    "mail_visits": 1133996,
    "country_rank": 772,
    "top_keywords": [
      {
        "cpc": 1.54,
        "name": "cigna",
        "volume": 416480,
        "estimated_value": 446120
      },
      {
        "cpc": 3.53,
        "name": "cigna login",
        "volume": 90710,
        "estimated_value": 134170
      },
      {
        "cpc": 4.88,
        "name": "mycigna",
        "volume": 77270,
        "estimated_value": 110120
      },
      {
        "cpc": 4.21,
        "name": "cigna provider portal",
        "volume": 21070,
        "estimated_value": 28860
      },
      {
        "cpc": 2.74,
        "name": "cigna dental",
        "volume": 27010,
        "estimated_value": 23340
      }
    ],
    "traffic_band": "major",
    "category_rank": 11,
    "direct_visits": 5815633,
    "search_visits": 2663331,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 218476,
    "top_countries": {
      "ES": 0.003,
      "IN": 0.006,
      "MX": 0.006,
      "PH": 0.015,
      "US": 0.941
    },
    "website_title": "Healthcare Glossary: Health Insurance Terms | Cigna Healthcare",
    "brand_strength": "strong",
    "change_3mo_pct": 8.5,
    "change_mom_pct": 4.9,
    "referral_visits": 447356,
    "traffic_sources": {
      "mail": 0.109,
      "paid": 0,
      "direct": 0.559,
      "search": 0.256,
      "social": 0.021,
      "referral": 0.043
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~41,463 visits). Top: chatgpt.com (98%), gemini.google.com (2%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Our comprehensive, easy-to-use glossary provides definitions for common health insurance terms to help you better understand your health care.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 56% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 83: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~218,476 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (94%), PH (2%), IN (1%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~447,356 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 32% bounce rate, 8 pages per visit, and 332-second average duration."
  }
}

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