cigna.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 10M.

{
  "signal_id": "8361e38a-2c9b-41df-99a1-f1c17186d636",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T07:55:37.959+00:00",
  "company": {
    "name": "Cigna",
    "domain": "cigna.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "cigna.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 10M.",
    "traffic": {
      "2026-03-01": 10773709,
      "2026-04-01": 9928952,
      "2026-05-01": 9589036
    },
    "category": "finance/insurance",
    "relevance": 9.6,
    "ai_traffic": {
      "total_visits": 37280,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 83.724
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 2,
          "share": 12.409
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.345
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.344,
      "pages_per_visit": 7.895,
      "avg_visit_duration_seconds": 306
    },
    "global_rank": 3897,
    "mail_visits": 949315,
    "country_rank": 835,
    "top_keywords": [
      {
        "cpc": 1.65,
        "name": "cigna",
        "volume": 376380,
        "estimated_value": 394030
      },
      {
        "cpc": 4.14,
        "name": "cigna login",
        "volume": 96070,
        "estimated_value": 145830
      },
      {
        "cpc": 4.25,
        "name": "mycigna",
        "volume": 79640,
        "estimated_value": 112450
      },
      {
        "cpc": 4.25,
        "name": "my cigna",
        "volume": 20140,
        "estimated_value": 30140
      },
      {
        "cpc": 3.21,
        "name": "cigna dental",
        "volume": 26370,
        "estimated_value": 24130
      }
    ],
    "traffic_band": "established",
    "category_rank": 10,
    "direct_visits": 5475340,
    "search_visits": 2426026,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 172603,
    "top_countries": {
      "ES": 0.005,
      "IN": 0.01,
      "MX": 0.008,
      "PH": 0.005,
      "US": 0.928
    },
    "website_title": "Desigualdades en salud en la comunidad afroamericana | Cigna Healthcare",
    "brand_strength": "strong",
    "change_3mo_pct": -11,
    "change_mom_pct": -3.4,
    "referral_visits": 450685,
    "traffic_sources": {
      "mail": 0.099,
      "paid": 0,
      "direct": 0.571,
      "search": 0.253,
      "social": 0.018,
      "referral": 0.047
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~37,280 visits). Top: chatgpt.com (84%), copilot.microsoft.com (12%), perplexity.ai (2%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Cigna Healthcare has articles and information on a wide range of insurance and Medicare topics, as well as general health and wellness and mental and emotional health articles and resources.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 57% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 82: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~172,603 visits).",
    "engagement_quality_score": 92,
    "geo_concentration_detail": "Highly concentrated traffic: US (93%), IN (1%), MX (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~450,685 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (92/100) with 34% bounce rate, 7.9 pages per visit, and 306-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/8361e38a-2c9b-41df-99a1-f1c17186d636 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"cigna.com","limit":20}'