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Cisco10-K: Customer churn

Cisco deploys Splunk and AppDynamics in observability initiative to prevent downtime and improve customer experience.

What happened

The company is focused on 'digital resilience' by using its observability suite (Splunk, AppDynamics, ThousandEyes) to monitor the entire enterprise. The goal is to prevent downtime and connect service health to business impact, indicating a strategic focus on improving service quality to enhance customer retention.

Source

SEC EDGARSep 2, 2026

Annual report (Form 10-K)

Cisco 10-K for FY2026

Filing excerpt

Our observability solution, Splunk combined with AppDynamics, monitors the entire enterprise to help prevent downtime and improve experiences across networks, infrastructures, and applications.

sec.gov/Archives/edgar/data/858877/000085887726000132/csco-20260725.htmRead the full source

Other signals in this filing (9)

Extracted by Autobound

From the Signal API record
Signal
10-K: Customer churn

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
07/25
Filed
Sep 2, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Details

CIK
858877
Accession number
0000858877-26-000132
Timeframe
Current year
Filing year
2026
Why it matters
Customer success tools needed
Signal category
Revenue

Topics and mentions

Technologies

  • observability
  • AI
  • network assurance
  • applications
  • infrastructure

Vendors

  • Splunk
  • AppDynamics
  • ThousandEyes

Extraction

Confidence
High
Relevance
80%
Sentiment
Neutral
Detected
Sep 8, 2026
signal_type
sec-10k
signal_subtype
customerChurn

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/38dd37a7-9b45-4d8a-862a-eacd77d509c6 returns this record as JSON. POST /v1/companies/enrich returns every signal for cisco.com.

{
  "signal_id": "38dd37a7-9b45-4d8a-862a-eacd77d509c6",
  "signal_type": "sec-10k",
  "signal_subtype": "customerChurn",
  "detected_at": "2026-09-08T07:03:25.531+00:00",
  "company": {
    "name": "Cisco",
    "domain": "cisco.com"
  },
  "data": {
    "detail": "The company is focused on 'digital resilience' by using its observability suite (Splunk, AppDynamics, ThousandEyes) to monitor the entire enterprise. The goal is to prevent downtime and connect service health to business impact, indicating a strategic focus on improving service quality to enhance customer retention.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Cisco deploys Splunk and AppDynamics in observability initiative to prevent downtime and improve customer experience.",
    "excerpts": "Our observability solution, Splunk combined with AppDynamics, monitors the entire enterprise to help prevent downtime and improve experiences across networks, infrastructures, and applications.",
    "relevance": 0.8,
    "sentiment": "neutral",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/858877/000085887726000132/csco-20260725.htm",
    "filing_date": "2026-09-02",
    "filing_year": 2026,
    "fiscal_year_end": "07/25",
    "sales_relevance": "Customer success tools needed",
    "signal_category": "revenue",
    "vendors_mentioned": [
      "Splunk",
      "AppDynamics",
      "ThousandEyes"
    ],
    "technologies_mentioned": [
      "observability",
      "AI",
      "network assurance",
      "applications",
      "infrastructure"
    ]
  }
}

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