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CitiTraffic snapshot

citi.com received 146M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.7% (~2,483,904 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
145,945,446
Month over month
-5%
3-month change
+0.8%
Global rank
333
Top country
US (97%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
93
Category rank
6
Change, 3 months
+0.8%
Change, month over month
-5%
Digital health score
87

Details

Measured month
Aug 2026
Category
finance/banking_credit_and_lending
Mail visits
13,718,872
Traffic band
Dominant
Direct visits
78,810,541
Search visits
19,994,526
Small website
No
Snapshot date
Aug 1, 2026
Social visits
14,886,435
Website title
Credit Cards, Banking, Mortgage, Personal Loans | Citi.com
Brand strength
Strong
Referral visits
8,318,890
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.7% (~2,483,904 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 54% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9fb5d65d-34af-4be8-b655-074d93814d74 returns this record as JSON. POST /v1/companies/enrich returns every signal for citi.com.

{
  "signal_id": "9fb5d65d-34af-4be8-b655-074d93814d74",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:17:16.271+00:00",
  "company": {
    "name": "Citi",
    "domain": "citi.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "citi.com received 146M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 144841119,
      "2026-07-01": 153603272,
      "2026-08-01": 145945446
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 19.9,
    "ai_traffic": {
      "total_visits": 2483904,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 94.034
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.141
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.824
        }
      ],
      "traffic_share": 0.017
    },
    "engagement": {
      "bounce_rate": 0.213,
      "pages_per_visit": 4.245,
      "avg_visit_duration_seconds": 187
    },
    "global_rank": 333,
    "mail_visits": 13718872,
    "country_rank": 93,
    "top_keywords": [
      {
        "cpc": 1.35,
        "name": "citibank",
        "volume": 1331880,
        "estimated_value": 1693730
      },
      {
        "cpc": 1.41,
        "name": "citibank login",
        "volume": 372080,
        "estimated_value": 650210
      },
      {
        "cpc": 1.2,
        "name": "citi",
        "volume": 472530,
        "estimated_value": 486640
      },
      {
        "cpc": 0.81,
        "name": "citi card login",
        "volume": 194120,
        "estimated_value": 261150
      },
      {
        "cpc": 1.35,
        "name": "citi bank",
        "volume": 156270,
        "estimated_value": 187190
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 6,
    "direct_visits": 78810541,
    "search_visits": 19994526,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 14886435,
    "top_countries": {
      "CA": 0.003,
      "GB": 0.002,
      "IN": 0.004,
      "US": 0.973,
      "VE": 0.002
    },
    "website_title": "Credit Cards, Banking, Mortgage, Personal Loans | Citi.com",
    "brand_strength": "strong",
    "change_3mo_pct": 0.8,
    "change_mom_pct": -5,
    "referral_visits": 8318890,
    "traffic_sources": {
      "mail": 0.094,
      "paid": 0,
      "direct": 0.54,
      "search": 0.137,
      "social": 0.102,
      "referral": 0.057
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.7% (~2,483,904 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 87,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 54% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 87: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 17/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~14,886,435 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (0%), CA (0%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~8,318,890 visits).",
    "search_dependency_detail": "Low search dependency at 14% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 21% bounce rate, 4.2 pages per visit, and 187-second average duration."
  }
}

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