citi.com received 146M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 1.7% (~2,483,904 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 145,945,446
- Month over month
- -5%
- 3-month change
- +0.8%
- Global rank
- 333
- Top country
- US (97%)
- Trend
- Fluctuating
More from Citi
- New customerCiti Partners with Coinbase to Bring Stablecoin Payments to BusinessesNew customer
- PatentsCITIBANK. N.A.'s patent output is steady: 2 grants in the past year, 0 in the past 30 days.Patents
- PartnershipCiti cooperates with Coinbase for corporate payments inPartnership
- IntegrationCiti Partners with Coinbase for Stablecoin PaymentsIntegration
- NewsCiti CEO Jane Fraser swears by Warren Buffett’s golden rule for dealing with conflict at work: ‘Never, ever respond to that email in anger’News
- LaunchCiti launches commerce media platform to personalise experiencesLaunch
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 93
- Category rank
- 6
- Change, 3 months
- +0.8%
- Change, month over month
- -5%
- Digital health score
- 87
Details
- Measured month
- Aug 2026
- Category
- finance/banking_credit_and_lending
- Mail visits
- 13,718,872
- Traffic band
- Dominant
- Direct visits
- 78,810,541
- Search visits
- 19,994,526
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 14,886,435
- Website title
- Credit Cards, Banking, Mortgage, Personal Loans | Citi.com
- Brand strength
- Strong
- Referral visits
- 8,318,890
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.7% (~2,483,904 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.
- Country rank country
- US
- Digital health label
- Excellent
- Brand strength detail
- Strong brand recognition with 54% direct traffic. Brand keyword ratio: 5/5.
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/9fb5d65d-34af-4be8-b655-074d93814d74 returns this record as JSON. POST /v1/companies/enrich returns every signal for citi.com.
{
"signal_id": "9fb5d65d-34af-4be8-b655-074d93814d74",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:17:16.271+00:00",
"company": {
"name": "Citi",
"domain": "citi.com"
},
"data": {
"trend": "fluctuating",
"summary": "citi.com received 146M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 144841119,
"2026-07-01": 153603272,
"2026-08-01": 145945446
},
"category": "finance/banking_credit_and_lending",
"relevance": 19.9,
"ai_traffic": {
"total_visits": 2483904,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 94.034
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 5.141
},
{
"name": "claude.ai",
"rank": 3,
"share": 0.824
}
],
"traffic_share": 0.017
},
"engagement": {
"bounce_rate": 0.213,
"pages_per_visit": 4.245,
"avg_visit_duration_seconds": 187
},
"global_rank": 333,
"mail_visits": 13718872,
"country_rank": 93,
"top_keywords": [
{
"cpc": 1.35,
"name": "citibank",
"volume": 1331880,
"estimated_value": 1693730
},
{
"cpc": 1.41,
"name": "citibank login",
"volume": 372080,
"estimated_value": 650210
},
{
"cpc": 1.2,
"name": "citi",
"volume": 472530,
"estimated_value": 486640
},
{
"cpc": 0.81,
"name": "citi card login",
"volume": 194120,
"estimated_value": 261150
},
{
"cpc": 1.35,
"name": "citi bank",
"volume": 156270,
"estimated_value": 187190
}
],
"traffic_band": "dominant",
"category_rank": 6,
"direct_visits": 78810541,
"search_visits": 19994526,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 14886435,
"top_countries": {
"CA": 0.003,
"GB": 0.002,
"IN": 0.004,
"US": 0.973,
"VE": 0.002
},
"website_title": "Credit Cards, Banking, Mortgage, Personal Loans | Citi.com",
"brand_strength": "strong",
"change_3mo_pct": 0.8,
"change_mom_pct": -5,
"referral_visits": 8318890,
"traffic_sources": {
"mail": 0.094,
"paid": 0,
"direct": 0.54,
"search": 0.137,
"social": 0.102,
"referral": 0.057
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.7% (~2,483,904 visits). Top: chatgpt.com (94%), gemini.google.com (5%), claude.ai (1%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 87,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 54% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 87: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 17/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 10% of total visits (~14,886,435 visits).",
"engagement_quality_score": 80,
"geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (0%), CA (0%).",
"referral_strength_detail": "Moderate referral strength at 6% of traffic (~8,318,890 visits).",
"search_dependency_detail": "Low search dependency at 14% of total traffic.",
"engagement_quality_detail": "High engagement (80/100) with 21% bounce rate, 4.2 pages per visit, and 187-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/9fb5d65d-34af-4be8-b655-074d93814d74 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"citi.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.