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Citizens Financial10-K: Pricing pressure

Facing significant pricing pressure on deposit products from emerging digital-only banks.

What happened

CFG acknowledges increased competition from digital-only banks, which leverage lower-cost structures to offer higher rates on deposits.

Source

SEC EDGARFeb 12, 2026

Annual report (Form 10-K)

Citizens Financial 10-K for FY2025

Filing excerpt

The emergence of digital-only banking models has increased and we expect this trend to continue. These models are typically able to offer higher rates on deposit products than traditional retail banking institutions given their lower cost structure.

sec.gov/Archives/edgar/data/759944/000075994426000028/cfg-20251231.htmRead the full source

Other signals in this filing (9)

Extracted by Autobound

From the Signal API record
Signal
10-K: Pricing pressure

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 12, 2026

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The full record

From the Signal API record

Details

CIK
759944
Accession number
0000759944-26-000028
Timeframe
Current year
Filing year
2026
Why it matters
Cost optimization needed
Signal category
Market

Topics and mentions

Technologies

  • digital
  • online and mobile channels

Competitors

  • FinTech companies

Extraction

Confidence
High
Relevance
80%
Sentiment
Negative
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
pricingPressure

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/f26538a5-5ed7-4b74-af9c-2c07a06d0782 returns this record as JSON. POST /v1/companies/enrich returns every signal for citizensbank.com.

{
  "signal_id": "f26538a5-5ed7-4b74-af9c-2c07a06d0782",
  "signal_type": "sec-10k",
  "signal_subtype": "pricingPressure",
  "detected_at": "2026-02-17T06:33:04.609+00:00",
  "company": {
    "name": "Citizens Financial",
    "domain": "citizensbank.com"
  },
  "data": {
    "detail": "CFG acknowledges increased competition from digital-only banks, which leverage lower-cost structures to offer higher rates on deposits. This pressure on a core funding source creates an urgent need for solutions that improve operational efficiency, reduce costs, and enhance their own digital product value proposition.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Facing significant pricing pressure on deposit products from emerging digital-only banks.",
    "excerpts": "The emergence of digital-only banking models has increased and we expect this trend to continue. These models are typically able to offer higher rates on deposit products than traditional retail banking institutions given their lower cost structure.",
    "relevance": 0.8,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/759944/000075994426000028/cfg-20251231.htm",
    "filing_date": "2026-02-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Cost optimization needed",
    "signal_category": "market",
    "competitors_mentioned": [
      "FinTech companies"
    ],
    "technologies_mentioned": [
      "digital",
      "online and mobile channels"
    ]
  }
}

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