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CMS EnergySustained decline

consumersenergy.com shows sustained decline with 3 consecutive months of decreases, down 25% overall to 2M.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Domain
via consumersenergy.com
Monthly visits
2,067,139
Month over month
-13.7%
3-month change
-25.1%
Global rank
23,726
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
4,578
Category rank
17
Change, 3 months
-25.1%
Change, month over month
-13.7%
Digital health score
77

Details

Top country
US (99%)
Measured month
May 2026
Category
heavy_industry_and_engineering/energy_industry
Mail visits
152,968
Traffic band
Established
Direct visits
1,136,926
Search visits
543,658
Small website
No
Snapshot date
May 1, 2026
Social visits
49,611
Website title
Home Energy Savings Tips | Consumers Energy
Brand strength
Strong
Referral visits
105,424
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/1766b546-e54a-4acb-9fca-7d152a0a9abd returns this record as JSON. POST /v1/companies/enrich returns every signal for cmsenergy.com.

{
  "signal_id": "1766b546-e54a-4acb-9fca-7d152a0a9abd",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-22T06:58:29.22+00:00",
  "company": {
    "name": "CMS Energy",
    "domain": "consumersenergy.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "consumersenergy.com shows sustained decline with 3 consecutive months of decreases, down 25% overall to 2M.",
    "traffic": {
      "2026-03-01": 2759335,
      "2026-04-01": 2395762,
      "2026-05-01": 2067139
    },
    "category": "heavy_industry_and_engineering/energy_industry",
    "relevance": 38.4,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.358,
      "pages_per_visit": 4.195,
      "avg_visit_duration_seconds": 218
    },
    "global_rank": 23726,
    "mail_visits": 152968,
    "country_rank": 4578,
    "top_keywords": [
      {
        "cpc": 0.69,
        "name": "consumers energy",
        "volume": 76530,
        "estimated_value": 266520
      },
      {
        "cpc": 2.73,
        "name": "consumers outage map",
        "volume": 3630,
        "estimated_value": 27900
      },
      {
        "cpc": 2.95,
        "name": "consumers energy outage map",
        "volume": 1840,
        "estimated_value": 16700
      },
      {
        "cpc": 0.62,
        "name": "consumers energy login",
        "volume": 6910,
        "estimated_value": 12660
      },
      {
        "cpc": 0.69,
        "name": "consumer energy",
        "volume": 3740,
        "estimated_value": 10250
      }
    ],
    "traffic_band": "established",
    "category_rank": 17,
    "direct_visits": 1136926,
    "search_visits": 543658,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 49611,
    "top_countries": {
      "CA": 0.002,
      "CO": 0.001,
      "DE": 0,
      "IN": 0.001,
      "US": 0.994
    },
    "website_title": "Home Energy Savings Tips | Consumers Energy",
    "brand_strength": "strong",
    "change_3mo_pct": -25.1,
    "change_mom_pct": -13.7,
    "referral_visits": 105424,
    "traffic_sources": {
      "mail": 0.074,
      "paid": 0,
      "direct": 0.55,
      "search": 0.263,
      "social": 0.024,
      "referral": 0.051
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 77,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 77: Engagement 75/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~49,611 visits).",
    "engagement_quality_score": 75,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), IN (0%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~105,424 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (75/100) with 36% bounce rate, 4.2 pages per visit, and 218-second average duration."
  }
}

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