Colgate Partners With BTS’ j-hope New Optic White Range Campaign

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-19T08:12:40+00:00",
  "company": {
    "name": "Colgate-Palmolive",
    "domain": "colgatepalmolive.com"
  },
  "data": {
    "url": "https://www.brandinginasia.com/colgate-partners-with-bts-j-hope-new-optic-white-range-campaign/",
    "title": "Colgate Partners With BTS’ j-hope New Optic White Range Campaign - Branding in Asia",
    "excerpt": "Colgate-Palmolive has launched Colgate Optic White Vitamin C, a whitening toothpaste powered by Vitamin C, alongside an Asia-Pacific partnership with j-hope of BTS as ambassador for the new oral beauty range. j-hope will headline the brand’s new launch campaign across Asia-Pacific, with content including campaign drops, behind-the-scenes material and interactive challenges on Colgate’s official social media channels. Samir Singh, President, Enterprise Oral Care, Colgate-Palmolive and previously, EVP Marketing, Asia Pacific, said: “Vitamin C transformed the skincare industry by helping people’s skin look brighter and more radiant. A post shared by Colgate Philippines (@colgateph) A post shared by Colgate Philippines (@colgateph) “Based on pioneering oral science work at Colgate-Palmolive, we have unlocked a clinically effective Vitamin C formula for teeth whitening.” “The launch of Colgate® Optic White™ Vitamin C represents a major leap forward in oral beauty innovation. Consumers no longer separate beauty from oral care and this product reflects that shift.” “He is the perfect partner for us to take this product to millions of people”. Colgate-Palmolive: Samir Singh: EVP Marketing, Asia Pacific Wen Zhu: Sr.Director, Marketing APAC Anaswar Rajagopal: Director, Marketing APAC Tracy Lui: Marketing Manager APAC Kenny Choo: Head Content Lab, APAC Nicolas Tran Dinh: Director...",
    "product": "Colgate Optic White Vitamin C",
    "summary": "Colgate-Palmolive has launched Colgate Optic White Vitamin C, a new whitening toothpaste.",
    "location": "Asia-Pacific",
    "planning": false,
    "image_url": "https://www.brandinginasia.com/wp-content/uploads/2026/08/j-Hope-Colgate.webp",
    "confidence": 0.9,
    "product_data": {
      "name": "Colgate Optic White Vitamin C",
      "full_text": "Colgate Optic White Vitamin C, a whitening toothpaste powered by Vitamin C",
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      "general_technology"
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    "published_at": "2026-08-19T08:12:40Z",
    "location_data": [
      {
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Colgate-Palmolive has launched Colgate Optic White Vitamin C, a whitening toothpaste powered by Vitamin C, alongside an Asia-Pacific partnership with j-hope of BTS as ambassador for the new oral beauty range."
  }
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