IMC Krems: Partnership with Constellation Brands
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The IMC Krems University of Applied Sciences has entered into a strategic partnership with Constellation Brands. The company is one of the world's leading providers in the wine, beer, and spirits industry. The IMC Krems University of Applied Sciences has agreed to a strategic collaboration with Constellation Brands. The cooperation aims to intensify the exchange between academia and business and to provide students with in-depth insights into the global wine and hospitality industry. In return, the company gains direct access to future specialists and executives as well as to collaboration in research and knowledge transfer. At the center of the partnership are joint activities in teaching, research, and industry networking. Masterclasses with renowned brands from the company's portfolio, guest lectures by international industry experts, and practical projects for students are planned. The program will be complemented by product samples, expert inputs, and joint research initiatives on current issues in the wine industry. The International Wine Business bachelor's degree program in particular is set to benefit from the cooperation. The partnership creates additional opportunities to integrate current developments in international wine markets directly into teaching and to further expand the practical relevance. Another focus is on the joint development of...
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