Contentsquare Partners With Klaviyo for Targeted Campaigns
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Contentsquare , a global leader in customer experience intelligence, has teamed up with Klaviyo (NYSE: KVYO), the autonomous B2C CRM, to turn customer experience insights into immediate, revenue-driving actions. This native integration seamlessly syncs behavioral segments from Contentsquare Product Analytics into Klaviyo, empowering brands to instantly trigger highly personalized, revenue-driving campaigns based on real user behavior and engagement. "Understanding 'why' a customer hesitates or drops off is the holy grail of digital commerce." said Chris Formosa, Global Vice President of Alliances and Ecosystem at Contentsquare."By pairing Contentsquare's behavioral intelligence directly with Klaviyo's autonomous B2C CRM, we are eliminating data silos and allowing brands to react to human behavior instantly, driving massive lift in conversion and customer loyalty." Turning customer data into VIP campaigns Historically, understanding customer behavior and translating it into targeted marketing required navigating disconnected tools, manually pulling data, and relying heavily on specialist data teams. Valuable insights exist, but accessing them can be slow and highly dependent on specialist teams. This friction often meant that by the time an audience segment was built, the marketing window had closed. Whether an organization needs to investigate a sudden drop in checkout...
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