Ávoris Sale: Which Group Could Acquire the Company?
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At the beginning of this year, the company commissioned Deloitte consultants to conduct a strategic analysis and search for potential suitors for the conglomerate in what would be one of the largest tourism transactions in Spain's history. The figures support this, as the sale's valuation would be 480-680 million euros. The move primarily responds to Barceló's desire to progressively concentrate its resources on hotel activity, which is much more profitable than tourism intermediation. The 4.600 million generated by Ávoris represented around 59% of the group's revenues in 2025, but only about 60 million in EBITDA, approximately 9% of the total operating result. Simón Pedro Barceló, CEO of Grupo Barceló. Barceló Hotel Group, on the other hand, concentrates a good part of the profit generation and plans to invest some 350 million euros during 2026 in the purchase, renovation, and repositioning of hotels. According to Ladevi, Deloitte's first option was to find a buyer for all of Ávoris, but the complexity and price of a company with an airline, retail networks, tour operation, and dozens of brands led to also analyzing partial sales, mergers, and partner entries. Simón Pedro Barceló acknowledged in May that there are "enough suitors," ruled out an IPO, and left open a total or partial divestment or an integration with another operator in which Barceló could remain as a...
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