Skip to main content
DisneyRevenue

Dana Walden Blames 'Moana 2' for the Live-Action 'Moana' Flop, While Confirming Company Layoffs

What happened

Disney's live-action 'Moana' film had a disappointing opening weekend, earning $18 million against a projection of $85 million.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Credit: Disney/Edited: Inside the Magic Live-action Moana was projected to open at $85 million. It opened at $18 million. That is a disappointing weekend for Disney. That is a 79 percent shortfall against your own studio's expectations, on a film that may ultimately lose more than $100 million. Numbers like that do not come from one bad decision. They come from several things going wrong at once, and when a studio executive finally addresses it publicly, the interesting part is which of those things they name. Dana Walden, Disney's President and Chief Creative Officer, addressed it this week at Bloomberg's Screentime, in a conversation that also covered Jimmy Kimmel's future at ABC and this year's layoffs. Her explanation for Moana names one factor. It is a real factor. It is also not the biggest one. Walden attributed the film's performance to its proximity to Moana 2, the animated sequel released in November 2024. "It's so competitive right now that you have to have the right film at the right time, with audiences feeling a certain degree of demand," she said. "I would say our live-action Moana, which is excellent, I think it was hurt by the proximity to our second animated version of Moana, which came together under unusual circumstances, but premiered about 18 months before this one. So perhaps there was not enough time to create a lot of pent-up demand for another...

Keep reading with a free account

The rest of this article, and every signal for Disney, is in your free account.

Extracted by Autobound

From the Signal API record
Event
Revenue

What this signalsRevenue results often set the next budget cycle.

Amount named
$18M
Product
Moana (live-action)

More revenue signals at other companies

The full record

From the Signal API record

Numbers

Amount named in the story
$18M

Topics and mentions

Product tags

  • entertainment
  • video

Extraction

Confidence
90%
Detected
Oct 1, 2026
signal_type
news
signal_subtype
has_revenue

Use this data

Get every revenue signal for Disney and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Disney this week?”

  2. Send it to your own tools

    The Signal API returns revenue signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/830ca02e-40a6-8af2-5ac2-cfae2685dc1f returns this record as JSON. POST /v1/companies/enrich returns every signal for thewaltdisneycompany.com.

{
  "signal_id": "830ca02e-40a6-8af2-5ac2-cfae2685dc1f",
  "signal_type": "news",
  "signal_subtype": "has_revenue",
  "detected_at": "2026-10-01T21:38:26+00:00",
  "company": {
    "name": "Disney",
    "domain": "thewaltdisneycompany.com"
  },
  "data": {
    "url": "https://insidethemagic.net/2026/10/dana-walden-blames-moana-2-for-the-live-action-moana-flop-while-confirming-company-layoffs-el1/",
    "title": "Dana Walden Blames 'Moana 2' for the Live-Action 'Moana' Flop, While Confirming Company Layoffs - insidethemagic.net",
    "excerpt": "Credit: Disney/Edited: Inside the Magic Live-action Moana was projected to open at $85 million. It opened at $18 million. That is a disappointing weekend for Disney. That is a 79 percent shortfall against your own studio’s expectations, on a film that may ultimately lose more than $100 million. Numbers like that do not come from one bad decision. They come from several things going wrong at once, and when a studio executive finally addresses it publicly, the interesting part is which of those things they name. Dana Walden , Disney’s President and Chief Creative Officer, addressed it this week at Bloomberg’s Screentime, in a conversation that also covered Jimmy Kimmel’s future at ABC and this year’s layoffs. Her explanation for Moana names one factor. It is a real factor. It is also not the biggest one. Walden attributed the film’s performance to its proximity to Moana 2 , the animated sequel released in November 2024. “It’s so competitive right now that you have to have the right film at the right time, with audiences feeling a certain degree of demand,” she said. “I would say our live-action Moana , which is excellent, I think it was hurt by the proximity to our second animated version of Moana , which came together under unusual circumstances, but premiered about 18 months before this one. So perhaps there was not enough time to create a lot of pent-up demand for another...",
    "product": "Moana (live-action)",
    "summary": "Disney's live-action 'Moana' film had a disappointing opening weekend, earning $18 million against a projection of $85 million.",
    "planning": false,
    "image_url": "https://insidethemagic.net/wp-content/uploads/2026/10/moana-dana-walden-disney-el1.jpg",
    "confidence": 0.9,
    "product_data": {
      "name": "Moana (live-action)",
      "full_text": "Live-action Moana",
      "fuzzy_match": false
    },
    "product_tags": [
      "entertainment",
      "video"
    ],
    "published_at": "2026-10-01T21:38:26Z",
    "article_sentence": "Live-action Moana was projected to open at $85 million. It opened at $18 million.",
    "amount_normalized": 18000000
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.