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DisneyLaunch

DISNEY BRINGS THE MAGIC OF DISNEY'S LAKESHORE LODGE TO NEW YORK CITY

What happened

Disney Experiences is launching a promotional campaign featuring an expansive 3D street mural in New York's Flatiron Plaza to promote its upcoming Disney's Lakeshore Lodge.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

NEW YORK, Oct. 2, 2026 /PRNewswire/ -- Disney Experiences is inviting New Yorkers to discover the magic of Disney's Lakeshore Lodge through an expansive 3D street mural in Flatiron Plaza. WHAT: Disney's Lakeshore Lodge, the newest resort hotel coming to Walt Disney World will celebrate the beauty of nature as seen through the eyes of Disney artists and storytellers. Street artist Tracy Lee Stum has created a preview of this serene retreat through a 3D mural inspired by Daydream River, the resort's blissful lazy river. Guests can step into this eye-catching sidewalk image to capture photos and video of themselves enjoying one of the resort's relaxing signature experiences. WHEN: Today, Oct. 2 from 10:00 a.m. to 5:00 p.m. WHERE: The corner of 23rd Street and 5th Avenue in Manhattan THE ARTIST: The installation is created by acclaimed American street muralist Tracy Lee Stum, known for her colorful, interactive 3D chalk art. Stum has received numerous awards and accolades for her work around the globe, including a 2006 Guinness World Record for the largest chalk painting by an individual. ASSETS: If you have a Brandfolder account, you can download assets here. If you need to register for Brandfolder, please click here. ABOUT DISNEY'S LAKESHORE LODGE Opening July 1, 2027, Disney's Lakeshore Lodge will be a waterfront retreat along the shores of Bay Lake, celebrating the beauty...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
3D street mural
Takes effect
Oct 2, 2026
Location
New York, New York, United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
90%
Detected
Oct 2, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d6e3e792-f360-fedf-a6cf-6e85c066b406 returns this record as JSON. POST /v1/companies/enrich returns every signal for thewaltdisneycompany.com.

{
  "signal_id": "d6e3e792-f360-fedf-a6cf-6e85c066b406",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-10-02T14:00:00+00:00",
  "company": {
    "name": "Disney",
    "domain": "thewaltdisneycompany.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/disney-brings-the-magic-of-disneys-lakeshore-lodge-to-new-york-city-302897161.html",
    "title": "DISNEY BRINGS THE MAGIC OF DISNEY'S LAKESHORE LODGE TO NEW YORK CITY",
    "excerpt": "NEW YORK , Oct. 2, 2026 /PRNewswire/ -- Disney Experiences is inviting New Yorkers to discover the magic of Disney's Lakeshore Lodge through an expansive 3D street mural in Flatiron Plaza. WHAT: Disney's Lakeshore Lodge, the newest resort hotel coming to Walt Disney World will celebrate the beauty of nature as seen through the eyes of Disney artists and storytellers. Street artist Tracy Lee Stum has created a preview of this serene retreat through a 3D mural inspired by Daydream River, the resort's blissful lazy river. Guests can step into this eye-catching sidewalk image to capture photos and video of themselves enjoying one of the resort's relaxing signature experiences. WHEN: Today, Oct. 2 from 10:00 a.m. to 5:00 p.m. WHERE: The corner of 23rd Street and 5th Avenue in Manhattan THE ARTIST: The installation is created by acclaimed American street muralist Tracy Lee Stum, known for her colorful, interactive 3D chalk art. Stum has received numerous awards and accolades for her work around the globe, including a 2006 Guinness World Record for the largest chalk painting by an individual. ASSETS: If you have a Brandfolder account, you can download assets here . If you need to register for Brandfolder, please click here . ABOUT DISNEY'S LAKESHORE LODGE Opening July 1, 2027, Disney's Lakeshore Lodge will be a waterfront retreat along the shores of Bay Lake, celebrating the beauty...",
    "product": "3D street mural",
    "summary": "Disney Experiences is launching a promotional campaign featuring an expansive 3D street mural in New York's Flatiron Plaza to promote its upcoming Disney's Lakeshore Lodge.",
    "location": "New York, New York, USA",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS2001443/Disney-Signature-Experiences-Image.jpg?id=OA2984459&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "3D street mural",
      "full_text": "an expansive 3D street mural in Flatiron Plaza",
      "fuzzy_match": false
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-10-02T14:00:00Z",
    "location_data": [
      {
        "city": "New York",
        "state": "New York",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-10-02",
    "article_sentence": "Disney Experiences is inviting New Yorkers to discover the magic of Disney's Lakeshore Lodge through an expansive 3D street mural in Flatiron Plaza."
  }
}

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