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Dollar General10-K: Competitor named

Dollar General names Walmart, Family Dollar, and Dollar Tree as primary competitors

Read at SEC EDGAR

What happened

The company operates in a highly competitive discount retail market and explicitly identifies its main rivals.

Source

SEC EDGARMar 20, 2026

Annual report (Form 10-K)

Dollar General 10-K

Filing excerpt

Our primary direct competitors are Walmart, Family Dollar and Dollar Tree.

sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htmRead the full source

Other signals in this filing (8)

Extracted by Autobound

From the Signal API record
Signal
10-K: Competitor named

What this signalsFilings often name leadership changes, deals and spending plans.

Filed
Mar 20, 2026

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The full record

From the Signal API record

Details

CIK
29534
Accession number
0001104659-26-032325
Filing year
2026
Why it matters
Competitive intelligence
Signal category
Market

Topics and mentions

Competitors

  • Walmart
  • Family Dollar
  • Dollar Tree

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Mar 24, 2026
signal_type
sec-10k
signal_subtype
competitorNamed

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/95f9cc41-3bb9-45d9-9991-a53dc4c36acf returns this record as JSON. POST /v1/companies/enrich returns every signal for dollargeneral.com.

{
  "signal_id": "95f9cc41-3bb9-45d9-9991-a53dc4c36acf",
  "signal_type": "sec-10k",
  "signal_subtype": "competitorNamed",
  "detected_at": "2026-03-24T05:54:18.336+00:00",
  "company": {
    "name": "Dollar General",
    "domain": "dollargeneral.com"
  },
  "data": {
    "detail": "The company operates in a highly competitive discount retail market and explicitly identifies its main rivals. This creates opportunities for solutions that can provide a competitive edge in pricing intelligence, operational efficiency, or customer loyalty to differentiate from these specific competitors.",
    "summary": "Dollar General names Walmart, Family Dollar, and Dollar Tree as primary competitors",
    "excerpts": "Our primary direct competitors are Walmart, Family Dollar and Dollar Tree.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/29534/000110465926032325/dg-20260130x10k.htm",
    "filing_date": "2026-03-20",
    "filing_year": 2026,
    "sales_relevance": "Competitive intelligence",
    "signal_category": "market",
    "competitors_mentioned": [
      "Walmart",
      "Family Dollar",
      "Dollar Tree"
    ]
  }
}

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