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Dollar GeneralSustained decline

dollargeneral.com shows sustained decline with 3 consecutive months of decreases, down 31% overall to 9M.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
8,740,317
Month over month
-14.4%
3-month change
-30.6%
Global rank
5,540
Top country
US (98%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-30.6%
Change, month over month
-14.4%
Digital health score
73

Details

Measured month
Feb 2026
Category
e-commerce_and_shopping/marketplace
Mail visits
31,550
Traffic band
Established
Direct visits
13,850,428
Search visits
14,544,526
Snapshot date
Feb 1, 2026
Social visits
599,449
Brand strength
Strong
Referral visits
2,082,297
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
3
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 44% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 73: Engagement 63/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~599,449 visits).
Engagement quality score
63
Geo concentration detail
Highly concentrated traffic: US (98%), CA (0%), IN (0%).
Referral strength detail
Moderate referral strength at 7% of traffic (~2,082,297 visits).
Search dependency detail
Moderate search dependency at 46% of total traffic.

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/d3e1f1b0-6028-4d1e-9aeb-eba48fc6781c returns this record as JSON. POST /v1/companies/enrich returns every signal for dollargeneral.com.

{
  "signal_id": "d3e1f1b0-6028-4d1e-9aeb-eba48fc6781c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-03-25T03:15:09.26+00:00",
  "company": {
    "name": "Dollar General",
    "domain": "dollargeneral.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "dollargeneral.com shows sustained decline with 3 consecutive months of decreases, down 31% overall to 9M.",
    "traffic": {
      "2025-12-01": 12601234,
      "2026-01-01": 10208398,
      "2026-02-01": 8740317
    },
    "category": "e-commerce_and_shopping/marketplace",
    "relevance": 40.3,
    "engagement": {
      "bounce_rate": 0.451,
      "pages_per_visit": 3.687,
      "avg_visit_duration_seconds": 188
    },
    "global_rank": 5540,
    "mail_visits": 31550,
    "traffic_band": "established",
    "direct_visits": 13850428,
    "search_visits": 14544526,
    "snapshot_date": "2026-02-01",
    "social_visits": 599449,
    "top_countries": {
      "CA": 0.003,
      "IN": 0.001,
      "MX": 0.001,
      "PH": 0.001,
      "US": 0.978
    },
    "brand_strength": "strong",
    "change_3mo_pct": -30.6,
    "change_mom_pct": -14.4,
    "referral_visits": 2082297,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.014,
      "direct": 0.439,
      "search": 0.461,
      "social": 0.019,
      "referral": 0.066
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 73,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 73: Engagement 63/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~599,449 visits).",
    "engagement_quality_score": 63,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CA (0%), IN (0%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~2,082,297 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (63/100) with 45% bounce rate, 3.7 pages per visit, and 188-second average duration."
  }
}

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