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DrataTraffic snapshot

drata.com received 314K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~1,342 visits). Top: chatgpt.com (93%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
314,247
Month over month
+7.4%
3-month change
+1.6%
Global rank
100,166
Top country
US (49%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
37,022
Category rank
734
Change, 3 months
+1.6%
Change, month over month
+7.4%
Digital health score
68

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/programming_and_developer_software
Mail visits
10,999
Traffic band
Developing
Direct visits
221,858
Search visits
46,509
Small website
No
Snapshot date
Aug 1, 2026
Social visits
6,913
Website title
drata - put soc 2, iso 27001, and hipaa compliance on autopilot
Brand strength
Strong
Referral visits
21,997
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~1,342 visits). Top: chatgpt.com (93%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
3/5
Website description
drata is the fastest & simplest way to achieve continuous soc 2 and iso 27001 compliance. build trust and securely grow your business.
Country rank country
US
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/49273a2c-abb5-4e19-bc6b-a2b11b691e87 returns this record as JSON. POST /v1/companies/enrich returns every signal for drata.com.

{
  "signal_id": "49273a2c-abb5-4e19-bc6b-a2b11b691e87",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:19:40.099+00:00",
  "company": {
    "name": "Drata",
    "domain": "drata.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "drata.com received 314K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 309213,
      "2026-07-01": 292460,
      "2026-08-01": 314247
    },
    "category": "computers_electronics_and_technology/programming_and_developer_software",
    "relevance": 17.9,
    "ai_traffic": {
      "total_visits": 1342,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 93.243
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.371,
      "pages_per_visit": 7.766,
      "avg_visit_duration_seconds": 256
    },
    "global_rank": 100166,
    "mail_visits": 10999,
    "country_rank": 37022,
    "top_keywords": [
      {
        "cpc": 35.95,
        "name": "drata",
        "volume": 15490,
        "estimated_value": 10950
      },
      {
        "cpc": 23.8,
        "name": "vanta",
        "volume": 114520,
        "estimated_value": 7340
      },
      {
        "name": "vaultskey.com",
        "volume": 54670,
        "estimated_value": 1720
      },
      {
        "cpc": 8.22,
        "name": "drata login",
        "volume": 630,
        "estimated_value": 790
      },
      {
        "name": "drata careers",
        "volume": 710,
        "estimated_value": 650
      }
    ],
    "traffic_band": "developing",
    "category_rank": 734,
    "direct_visits": 221858,
    "search_visits": 46509,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 6913,
    "top_countries": {
      "CA": 0.041,
      "GB": 0.066,
      "IN": 0.035,
      "RU": 0.062,
      "US": 0.487
    },
    "website_title": "drata - put soc 2, iso 27001, and hipaa compliance on autopilot",
    "brand_strength": "strong",
    "change_3mo_pct": 1.6,
    "change_mom_pct": 7.4,
    "referral_visits": 21997,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.706,
      "search": 0.148,
      "social": 0.022,
      "referral": 0.07
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~1,342 visits). Top: chatgpt.com (93%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "drata is the fastest & simplest way to achieve continuous soc 2 and iso 27001 compliance. build trust and securely grow your business.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 71% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 68: Engagement 86/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~6,913 visits).",
    "engagement_quality_score": 86,
    "geo_concentration_detail": "Moderately concentrated traffic: US (49%), GB (7%), RU (6%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~21,997 visits).",
    "search_dependency_detail": "Low search dependency at 15% of total traffic.",
    "engagement_quality_detail": "High engagement (86/100) with 37% bounce rate, 7.8 pages per visit, and 256-second average duration."
  }
}

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