Duolingo Acquires Animade to Expand Creative Studio
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Duolingo has acquired İngiltere-based animation studio Animade to enhance its product storytelling, motion design, and user experience across platforms. Mobile learning platform Duolingo has completed the acquisition of Animade , an animation and motion design studio based in İngiltere . The transaction aims to expand the in-house creative studio of Duolingo and elevate its product storytelling and interactive visual design. Financial terms of the agreement were not disclosed. "Great products aren't defined only by what they do, but by how they make people feel," said Mig Reyes, Head of Design at Duolingo. "Motion design has become a core part of how we help learners understand, enjoy, and return to Duolingo every day. Animade has built a reputation for exceptional creative craft, and bringing their team into Duolingo is an investment in the people and capabilities that will help us build even better learning experiences." Founded in 2010, Animade specializes in 2D and 3D animation, character design, sound design, and interactive projects. The studio has previously created digital visual systems and interactive campaigns for major technology brands including Dropbox and LEGO. "Since day one, Animade has been on a mission to share joy through thoughtful design and animation. I can't think of a more exciting place to continue that mission than at Duolingo," said Jen Judd...
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