Duolingo English Test appoints Divya Rao as India Marketing Lead.
Article excerpt
Duolingo English Test appoints Divya Rao as India Marketing Lead. Duolingo English Test has named former Netflix executive Divya Rao as its Marketing Lead for India. Jun 4, 2026 - 11:38 Marketing news updates The Duolingo English Test (DET) has appointed Divya Rao as Marketing Lead for India, reaffirming the company's commitment to growing its presence in one of its fastest-growing markets. In her new role, Rao will lead DET's marketing strategy in India, including raising brand awareness, strengthening student engagement and developing strategic partnerships as the organisation scales its operations across the country's study abroad ecosystem. The appointment comes as DET continues to grow in India, where demand has been increasing for digital, accessible testing of English proficiency among students seeking opportunities for international education. Rao has over 12 years of marketing experience working with global consumer and entertainment brands including Netflix, TikTok and ByteDance. Industry experience: Over the course of her career, she has developed expertise in developing culturally relevant campaigns, forging brand partnerships and driving audience engagement across digital platforms. Rao was part of the marketing team for several high-profile campaigns during her five years at Netflix India. Her portfolio comprised a series of large scale experiential...
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Since its launch in 2016, the Duolingo English Test has steadily grown its footprint in India through a combination of product innovation, institutional partnerships and student-focused outreach initiatives.
