Expedia introduced new GM leadership roles for its core brands (Expedia, Hotels.com, Vrbo) to sharpen each brand's value proposition and increase accountability.
Filing excerpt
In 2024, we also introduced general managers to lead each of our core consumer brands in order to highlight each brand’s distinct value proposition and improve accountability, while also leveraging the scale and efficiency of our unified tech platform.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10kgovernanceChangeGet every 10-K signal for Expedia and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/578cb558-c451-4ff8-a4a5-7acccac3274c returns this record as JSON. POST /v1/companies/enrich returns every signal for expediagroup.com.
{
"signal_id": "578cb558-c451-4ff8-a4a5-7acccac3274c",
"signal_type": "sec-10k",
"signal_subtype": "governanceChange",
"detected_at": "2026-02-17T06:32:30.75+00:00",
"company": {
"name": "Expedia",
"domain": "expediagroup.com"
},
"data": {
"detail": "Expedia introduced new GM leadership roles for its core brands (Expedia, Hotels.com, Vrbo) to sharpen each brand's value proposition and increase accountability. Such leadership changes often trigger reviews of brand-specific budgets, strategies, and vendor relationships within the first 90-180 days, creating opportunities for new solution providers.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Appointed new General Managers for core brands in 2024 to improve accountability",
"excerpts": "In 2024, we also introduced general managers to lead each of our core consumer brands in order to highlight each brand’s distinct value proposition and improve accountability, while also leveraging the scale and efficiency of our unified tech platform.",
"relevance": 0.7,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Governance tools needed",
"signal_category": "esg"
}
}
curl https://signals.autobound.ai/v1/signals/578cb558-c451-4ff8-a4a5-7acccac3274c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"expediagroup.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.