Expedia has consolidated loyalty programs for Expedia, Hotels.com, and Vrbo into 'One Key' to drive customer retention and direct bookings.
Filing excerpt
We also launched One Key in the United States, which serves as the unified loyalty program under Brand Expedia, Hotels.com and Vrbo, enabling travelers to cross-earn and cross-redeem awards across these brands and access our range of products such as air, hotels and alternative accommodations.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
Regions named
sec-10kcustomerChurnGet every 10-K signal for Expedia and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/1913b8d3-2e27-4c2b-867f-0ca9f8e1cd80 returns this record as JSON. POST /v1/companies/enrich returns every signal for expediagroup.com.
{
"signal_id": "1913b8d3-2e27-4c2b-867f-0ca9f8e1cd80",
"signal_type": "sec-10k",
"signal_subtype": "customerChurn",
"detected_at": "2026-02-17T06:32:30.75+00:00",
"company": {
"name": "Expedia",
"domain": "expediagroup.com"
},
"data": {
"detail": "Expedia has consolidated loyalty programs for Expedia, Hotels.com, and Vrbo into 'One Key' to drive customer retention and direct bookings. This massive, multi-year initiative across the US, UK, and other global markets creates opportunities for vendors in customer data platforms, marketing automation, and analytics to support and optimize the new ecosystem.",
"metrics": {
"timeframe": "multi_year"
},
"summary": "Global rollout of 'One Key' unified loyalty program completed in 2025",
"excerpts": "We also launched One Key in the United States, which serves as the unified loyalty program under Brand Expedia, Hotels.com and Vrbo, enabling travelers to cross-earn and cross-redeem awards across these brands and access our range of products such as air, hotels and alternative accommodations.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000008/expe-20251231.htm",
"filing_date": "2026-02-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Customer success tools needed",
"signal_category": "revenue",
"regions_mentioned": [
"United States",
"United Kingdom"
],
"technologies_mentioned": [
"machine learning",
"artificial intelligence"
]
}
}
curl https://signals.autobound.ai/v1/signals/1913b8d3-2e27-4c2b-867f-0ca9f8e1cd80 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"expediagroup.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.