M&A Has A Digital Value Problem: Here Are 12 Questions To Fix It

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    "url": "https://www.forbes.com/councils/forbestechcouncil/2026/10/01/ma-has-a-digital-value-problem-here-are-12-questions-to-fix-it/",
    "title": "M&A Has A Digital Value Problem: Here Are 12 Questions To Fix It",
    "author": "Tipu Usha Vaithee Swaran, Forbes Councils Member",
    "excerpt": "By Tipu Usha Vaithee Swaran , Forbes Councils Member. Tipu Swaran is the Founder of Paalam Labs, driving Digital M&A and AI Operating Models for Enterprises and PE portfolio companies. The M&A market is accelerating. According to EY-Parthenon , corporate deal volume surged 22% in Q1 2026. Roughly 65% of U.S. CEOs are “pursuing M&A to accelerate access to technology, talent and operating capabilities.​” Private equity (PE) amplifies the urgency. In Adam Coffey’s book, The Private Equity Playbook , he predicted that while PE-backed deals represented under 1% of M&A activity in the 1980s , that number was likely to increase closer to 50%.​ For PE sponsors, digital strategy is a “Day Zero” imperative - the EBITDA story that sells a company is being written in the first hundred days. Accenture found that “74% of CEOs say technology is a growth enabler” in M&A, yet only “one in four CEOs report conducting technology due diligence for most of their deals.” Notably, “80% of deals that outperformed sector averages saw dealmakers place significant emphasis on technology.” That value gap between what the deal promises and delivers lies in the digital landscape. Across corporate and PE transactions, the challenge isn’t awareness - it’s the discipline to treat digital assets as a value driver from signing through close and beyond. Building this discipline requires navigating two dimensions...",
    "summary": "EY-Parthenon reported that corporate M&A deal volume increased by 22% in the first quarter of 2026.",
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    "published_at": "2026-10-01T10:15:00Z",
    "article_sentence": "According to EY-Parthenon , corporate deal volume surged 22% in Q1 2026."
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