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In Q2, Stuffed and Plush toys surged +628% on Faire, with most of the growth dominated by the squishy phenomenon. With our most recent data report, we looked closer at the larger Kids & Baby category and found that the trends driving growth - from squishies and beyond - reflect the evolution of modern parenting philosophies away from the high-tech world of screens toward more analog, nostalgic play. Check out the report here and stay tuned for more insights from Faire’s proprietary data: https://lnkd.in/gA4kqkRE