COMPLEX joins FANATICS Sportsbook & FANATICS MARKETS to redefine sports BETTING AND trading media with launch of COMPLEX Bets, A new culture-driven sports BETTING AND trading platform.
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COMPLEX joins FANATICS Sportsbook & FANATICS MARKETS to redefine sports BETTING AND trading media with launch of COMPLEX Bets, A new culture-driven sports BETTING AND trading platform. Apr 02, 2026, 12:17 ET The strategic partnership will combine Complex's cultural storytelling with Fanatics Sportsbook & Fanatics Markets data and insights to deliver original shows, interactive fan participation formats and a dedicated sports betting and trading content vertical LOS ANGELES, April 2, 2026 /PRNewswire/ - Complex today announced a new strategic partnership with Fanatics Sportsbook and Fanatics Markets to launch Complex Bets, a new sports betting and trading content platform designed to connect sports, culture, and fandom through interactive storytelling and original programming. The partnership will introduce a dedicated content vertical and social handles, original shows and participation-driven formats that bring fans deeper into the moments that define sports. Built as a standalone Complex platform, Complex Bets arrives at a moment when fan engagement is fundamentally shifting. Prediction markets, pop culture, and real-time wagering have moved from the periphery to the center of how a new generation of fans experiences sports. Complex Bets is designed to meet that community where it already lives, delivering original programming and interactive formats built around the...
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