Fanatics adds McLaren Racing to portfolio in latest trading card tie-up.

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  "detected_at": "2026-04-23T14:27:53+00:00",
  "company": {
    "name": "Fanatics",
    "domain": "fanaticsinc.com"
  },
  "data": {
    "url": "https://www.sportcal.com/news/fanatics-adds-mclaren-racing-to-portfolio-in-latest-trading-card-tie-up",
    "title": "Fanatics adds McLaren Racing to portfolio in latest trading card tie-up.",
    "excerpt": "Fanatics adds McLaren Racing to portfolio in latest trading card tie-up.\n\nFanatics will produce limited edition trading cards and collectables for the reigning F1 Constructors Champions.\n\nMcLaren Racing, the incumbent Constructors Championship holders from motor racing's elite Formula 1 (F1), has struck a new trading card partnership with Topps, the collectable brand of global merchandising giant Fanatics.\n\nThrough the multi-year deal, Topps will serve as the official trading card licensee of McLaren Racing, spanning F1 (McLaren Mastercard F1 team), IndyCar (Arrow McLaren), the World Endurance Championship (McLaren United AS), and Sim Racing.\n\nThis partnership has launched today with a new collection featuring autograph cards from F1 World Drivers Champion Lando Norris, as well as components from 2020 and 2021 McLaren race cars.\n\nFanatics will retain the rights to utilize McLaren imagery, including driver and team assets, for collectables, including special items related to the double 2025 triumph.\n\nThis deepens Topps' relationship with the motorsports industry, having also served as the official licensee of trading card and sticker collections for F1 since 2020, a deal that was renewed in March 2024.\n\nIt goes hand in hand with Fanatics' strategy to dominate the sports collectables market, which has seen it look to crowd out rival Panini by adding top-tier sports properties to...",
    "product": "limited edition trading cards and collectables",
    "summary": "Fanatics Inc is developing limited edition trading cards and collectables.",
    "category": "is_developing",
    "found_at": "2026-04-23T14:27:53Z",
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    "image_url": "https://www.sportcal.com/wp-content/uploads/sites/32/2026/04/main69ea316597825.jpg",
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    "product_data": {
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      "release_type": "limited edition"
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    "published_at": "2026-04-23T14:27:53Z",
    "article_sentence": "Fanatics will produce limited edition trading cards and collectables for the reigning F1 Constructors Champions."
  }
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